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While working in venture capital, Catherine Yushina and Grace Leung Shing noticed one kind of company that kept getting rejected: the stable, promising business looking to expand that just didn’t have grand ambitions to take over the tech world. 

« We saw so many companies getting a ‘no’ and what puzzled us was they had existing customers, they had revenues, they were growing fast and needed capital to expand, » Yushina said. « They were getting a ‘no’ because they weren’t going to be the next Facebook, and that’s what funds are looking for. » 

Those businesses were getting passed over even though they would’ve been a safe bet for investors. They just wouldn’t bring in huge returns or they were simply in an industry not of much interest to Silicon Valley.  Read more…

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