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Thousands of Indonesian women are launching a new breed of mom-and-pop shop — one that’s entirely contained within a phone or tablet.  

A startup called Mindstores lets anyone apply to launch a three-dimensional virtual storefront with the country’s biggest retailer, Alfamart.

Through micro-franchise agreements, owners can stock their shelves and display racks with any assortment of items from Alfamart’s inventory, which includes household wares, clothing and groceries. Sales are made in-person only, and the wares are shipped upon purchase from the shopping chain’s warehouses.  

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