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A new startup wants to help you transform the simple, everyday task of shopping online into social good.

Data Does Good, a company founded by two students at the Stanford Graduate School of Business, lets you donate your Amazon.com shopping history and turn it into hard cash for good causes — at no extra cost.

The website takes your anonymous and encrypted shopping history and sells it to brands and retailers looking for trends and valuable marketing information about its consumers, like gender and age. As a public benefit corporation (essentially a hybrid between a for-profit company and a nonprofit), Data Does Good earns money to make the business sustainable, but it donates the majority of its proceeds to any charity of your choice. Read more…

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