LONDON —  Wearable tech is this season’s hottest trend, but it often comes with a hefty price tag. Topshop, however, is looking to change that. 

The high street brand just launched an innovation programme in collaboration with tech investment company L Marks to discover and co-develop emerging tech startups and bring fashion-forward wearable tech to the high street. 

Through Top Pitch, Topshop wants to draw fashionable yet functional wearable tech further into the fashion arena with a “democratic approach to pricing”. 

The programme isn’t limited to smart accessories; Topshop is also hoping to move into emerging high-tech apparel.  Read more…