LONDON — Wearable tech is this season’s hottest trend, but it often comes with a hefty price tag. Topshop, however, is looking to change that.
The high street brand just launched an innovation programme in collaboration with tech investment company L Marks to discover and co-develop emerging tech startups and bring fashion-forward wearable tech to the high street.
Through Top Pitch, Topshop wants to draw fashionable yet functional wearable tech further into the fashion arena with a « democratic approach to pricing ».
The programme isn’t limited to smart accessories; Topshop is also hoping to move into emerging high-tech apparel. Read more…
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