Right on schedule: Uber is following in Lyft’s footsteps. 

Uber on Thursday began rolling out a new option for passengers to schedule rides up to 30 days ahead of time, marking a departure from the traditional on-demand model of requesting a ride at the moment you need one. 

The option is currently available for riders in Seattle with plans to expand to markets globally, according to a blog post from the company.

Uber’s announcement comes a little more than two weeks after Lyft began testing a similar option to schedule rides up to 24 hours ahead of time. 

For both of these multibillion-dollar ride-hailing companies, this embrace of the more traditional ride-scheduling model caters to busy professionals who want the assurance of knowing their ride to the airport or important meetings is guaranteed. Read more…