There’s a clear, demonstrated effect of music on sales performance, with the right kind of tune helping stores significantly increase footfall and influence purchase decisions.

Research from Gensler (PDF Link) also shows that the use of music can help businesses create emotional engagement around their product and strengthen their brand. And, as almost every marketer will tell you, consumers buy experiences and products from brands they personally identify with.

With so much of the world’s commerce shifting to online channels, why not apply the same principles to Internet companies? That’s the niche Israel-based righTune aims to tap into. The startup works with businesses to curate unique playlists for every visitor to the site. Selection of music is determined by the site’s branding, content, and individual visitor preference. Furthermore, righTune claims its product can help boost performance by 15%. Read more…