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The Indian business tycoon, who recently turned serial investor, is also Special Advisor at VC firm Jungle Ventures

Ratan Tata, Chairman Emeritus of Tata Sons, has invested an undisclosed amount in Crayon Data, a Big Data startup with operations in Singapore and Chennai (India).

The development comes in the wake of Tata’s joining of Jungle Ventures as Special Advisor. Jungle is an investor in Crayon Data.

Till date, Crayon has raised approximately S$10 million (US$7 million) in seed and Series A funding from angel and institutional investors such as Jungle and Spring Seeds.

Founded in 2012 by Srikant Sastri and Suresh Shankar, Crayon Data is a Big Data analytics startup. Unlike the conventional people-led model of analytics, Crayon builds tools that deliver real business solutions by bringing together enterprise, public, external internet and social data to a single platform.

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Its flagship product ‘Simpler Choices’ brings the power of Big Data and analytics to enterprises that enable clients increase their sales conversions and improve returns from existing accounts. The firm’s key focus verticals are hospitality, finance, retail and technology.

The firm also offers Maya, a personalisation engine that facilitates choice delivery for the banking, hotel and digital media verticals.

Tata, an industrialist-turned-serial investor, has actively been investing in a range of startups in India. Till date, he has invested in over a dozen startups that include Ola, Snapdeal, Urban Ladder, CarDekho and Bluestone. He is also an investor in Chinese smartphone giant Xiaomi.

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