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No company in its right mind wants to remain at the bottom
Building a startup is an enormously daunting — and sometimes foolhardy — endeavour.
Consider this scenario: If a startup is tackling a maturing sector, it has the luxury of having its business model already validated by first movers, but, it would then have to compete with a slew of competitors. This startup will have to constantly hone and fine-tune its unique value proposition if it even hopes of appearing on customers’ radar.
On the flipside, if a startup is a first mover, it will face incredible odds proving its business model and concept not only to investors but also customers. Burning candles at both ends will become a routine, and pitching sessions and cold calls will become so frequent they will form a blur.
And yet, starting the company is not the hardest part of the business (though it’s certainly up there). Startups have to find out the most effective way to manage teams, scale their business and iterate their products in order to remain competitive and relevant.
Founders, if you want to know how you should grow your startup into a force to be reckoned with. Download the whitepaper below.
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Image Credit: nexusplexus / 123RF Stock Photo
The post How to go from being the little guy to a top dog in the tech world appeared first on e27.
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