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Justin Timberlake is a triple threat: pop star, actor and beverage investor. 

Timberlake is now an investor in Bai Brands, which makes the drinks Bai, Bai Bubbles and Antiwater. Bai’s drinks don’t use artificial sweeteners and contain five calories and one gram of sugar per serving. 

Timberlake will be Bai’s “chief flavor officer” — the first to claim that title at the company. Bai didn’t disclose how much Timberlake would invest in the brand. 

“I’ve been a fan of Bai for a long time and when I met [Bai Brands CEO Ben Weiss] and his team, it became clear that I should be involved with this brand,” Timberlake said in a statement.  ”As a father and someone who is cautious about what my family and I consume, I love what Bai stands for.  This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste.” Read more…

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