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 A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper launched it’s own branded physical store locations, same goes for Tuft and Needle. However, Purple, a mattress startup out of Utah that recently merged with a New York shell company, took a different approach; instead striking a distribution deal with… Read More

from Startups – TechCrunch http://ift.tt/2hReDVO