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Levi’s is to host the third edition of its Pioneer Nation Festival in Johannesburg in October, claiming to offer attendees business lessons and backstories from 40 of the top young South African entrepreneurs.

Pioneer Nation takes place on October 14-15 at the Sci Bono Discovery Centre in Newtown, Johannesburg, priced at ZAR50 (US$3.5) for one day or ZAR80 (US$5.50) for two.

Levi’s said the festival is inspired by Levi Strauss’ “own story of a humble entrepreneur who saw an enormous opportunity others overlooked”.

The event aims to “change the future of our economy and the face of our neighborhoods, by connecting a generation with good ideas and great passion and converting them into a movement of young entrepreneurs, running small and sustainable businesses that are able to empower and uplift their communities”.

Last year’s Pioneer Nation, held at the same venue, was attended by 850 participants.

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