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From new incubator to customer rewards programme, this looks like a busy week for the startup community

Ah, the startup life. There are times when you just cannot take a breath with all the incoming news about fundings, shutdowns, and new product launches. Not that we are complaining, though.

This week seemed to be an exciting one for the Indonesian startup ecosystem as we managed to gather information about several new product and feature launches, and even a revamping of the existing platform.

e27 compiles events from some of the most notable names in the ecosystem for your reading convenience.

OLX

On Tuesday, C2C online marketplace OLX launched the new look of its platform, which dubbed as “The New OLX.” The new user interface is more visual-heavy, with the goal to attract OLX’s new target market: the impulsive shoppers. It also includes new abilities such as location and chat-based search engine.

The company also claimed that it has secured 67 per cent of market share for second-handed goods marketplaces. It expects to double last year’s number of daily visitors from one to two million with the new launch.

OLX also stated that it has experienced a shift in its core users, which was usually dominated by male.

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Ruangguru

Edutech startup Ruangguru launched a new feature on its mobile app, a subscription-based video streaming named RuangVideo. Targetting final year high school students, the feature enables students to prepare for their examinations by watching up to 1,528 short videos hosted by graduates of top local and international universities, including Harvard University, Oxford University, and National University of Singapore.

Ruangguru Co-Founder and CPO Iman Usman explained that apart from helping students with their study, the video also aims to inspire students to reach academic success as achieved by the hosts.

Go-Jek

Ride-hailing startup Go-Jek introduced Go-Points, a loyalty programme for users of its e-wallet Go-Pay. For every transaction using Go-Pay, users are going to receive tokens that can be used to play games on the Go-Jek app. Users will then get points that can be exchanged with various gifts from motorbikes, hotel vouchers, to ticket to see a Coldplay live show in Thailand.

Michael Perera (Product Owner GO-POINTS), Eva Celia (musician and Go-Jek user), and Piotr Jakubowski (Chief Marketing Officer GO-JEK Indonesia)

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Indonesia Stock Exchange

Rumours about the launch of an incubator programme and a special technology board have circulated in Indonesian startup communities for a while. But rumours can now rest easy as the Indonesian Stock Exchange has officially launched the IDX Incubator programme on January 26, and registration is now open.

With a monthly fee of IDR1 million (US$75) per person for six months, participants will have access to training facilities, mentoring, coworking space, and access to venture capitals and registered companies.

The training programme will include materials on ideation, paperworks, market research with big data, branding/marketing, and preparation for public offerings.

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Copyright: saiko3p / 123RF Stock Photo

The post Busy bees: What the big names are launching this week in Indonesian startup ecosystem appeared first on e27.

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