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Consumers don’t just expect video content, but live video streaming

Nowadays, it is no longer enough for companies and brands to produce just video content. In order to keep up to users’ expectations, live streaming video is becoming increasingly more popular, with 2017 forecasting an even greater growth in live video streaming.

One of the main drivers of this tremendous growth is mobile video, with companies like Ericsson predicting mobile video traffic to grow by around 50 per cent annually through 2022. This is hardly surprising, as live video streaming mobile applications are making it easier for anyone to become a broadcaster, whether using Facebook Live, YouTube Live, or Twitter’s Periscope.

Recognising that the future of interactive online entertainment lies in live video, Asian mobile social company Asia innovation Group and its newly acquired subsidiary BIG CAT are launching a new live video initiative in Southeast Asia.

The two companies are addressing different aspects of the live video ecosystem, from platform to content. For one, it has announced the launch of its live video app UpLive in Vietnam.

Already the fastest growing live video app in Taiwan, Japan and the Middle East, UpLive addresses one of the challenges of live streaming video, which is high-quality content. UpLive has become popular because of its highly curated broadcasting model, assuring viewers of the best quality.

Moreover, UpLive will now give BIG CAT, Southeast Asia’s largest online video multichannel network, an interactive platform for its platform of online stars that will help them engage users even more.

As for long-term growth of the live video ecosystem, AIG and BIG CAT are also addressing the discovery of new content producers, through the launch of the first online star academy in Southeast Asia, called A.T.I.S. (A Talent International School), and the first online casting call in the region, starting with Vietnam.

Think live video is already popular? The future seems even brighter… and is already streaming on a screen near you.

The post Now streaming: AIG, BIG CAT making a big push for live video in Southeast Asia appeared first on e27.

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