#UK 4 Things You Should Consider When Choosing Your First Office Space

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4 Things You Should Consider When Choosing Your First Office Space

Starting and running a business from your bedroom, parents study or garage has never been something to be scorned; a plethora of hugely successful industry giants such as Apple, Harley Davidson and Mattel all began as big dreams in small spaces. Once upon a time, admitting to running your business this way may have potentially had a negative impact on your brand and inhibited the relationship you had with clients, creating unease when they couldn’t visit a physical office. In 2015, the consensus is entirely different and starting and running a thriving business in somewhat humble beginnings is not only accepted – it’s expected.

There are a number of reasons that businesses choose to move their operations to a physical space; business growth may require more staff, moving from online only to Omni channel retail with a physical store may increase sales or some simply decide to compartmentalise to obtain a clearer work/life boundary.

Size

Does the space allow for future growth? Moving office is a costly exercise and failing to consider business growth at least for the term of the proposed lease, if not the next 5 years may leave you incredibly stressed and out of pocket.

Look for spaces that are flexible and efficient. The shape of a room can play a huge part in its longevity, for instance larger square or rectangular spaces are far more accommodating for companies that are looking at fast growth.

It’s also worth investigating whether you can expand into other areas of the building when the space reaches capacity – this is far less disruptive than a complete office move. If there isn’t room for growth readily available then negotiating a shorter lease term or a break clause will offer you more flexibility.

Location

Consider both employees and clients when choosing between locations for new premises; it’s unrealistic not to consider travelling time and distance for your staff and the level of impact it could have on their lives outside work – especially if you have great staff that you are keen to keep on board! Being close to local amenities such as grocery shops, places to eat or gyms always goes down well with staff too.

If you plan to hold clients meetings in the office then consider their travel options and accessibility also. If you wish to make yourself visible to potential clients then positioning yourself in the right area or near to other relevant business could promote growth.

Remove Amenity Headaches

Obviously the cost of renting a new premises is going to be a key influencing factor but there are a number of other costs that you should also take into account. Parking can be a real sticking point for employees and even clients if they are going to visit; does the office space come with allocated parking spaces and does the amount allow for growth? Can you purchase more as your team grows? Don’t settle for vague answers when it comes to parking because if you are left without adequate space it WILL become a headache later on.

If you plan to hold client/staff meetings, does the space have a boardroom and if not, are you able to adapt the space to make one by making internal changes?

If the office space is split between other businesses, make sure that you are very clear on who is responsible for any repairs within the building and what is included in service costs i.e. reception staff, utilities, cleaning of communal areas and any white goods so that employees can prepare or heat food at work.

Before you sign any lease, make sure that you investigate the quality of the telecoms available in the area. It’s a shocking fact that many areas still haven’t even upgraded to Fibre to the Cabinet connections, and this can seriously hinder the rate at which you are able to work. With the rise of Gigabit Cities across the country some serviced and shared office spaces such as upgraded to gigabit connections, meaning their tenants can take advantage of cutting edge and cost saving technology.

Have You Considered All Options?

As we immerse ourselves deeper within the sharing economy, there are a number of different options when it comes to sharing office space.

If you aren’t looking for enormous space but have outgrown a home office, then renting spare desk space from established companies can be beneficial in more ways than one. Not only low cost, it is also a viable opportunity to build relationships and create brand ambassadors. The same applies to accelerator and incubator spaces, but these operate in a more focused way by concentrating on ways a business can grow and innovate respectively whilst offering mentoring, sponsorship and investment opportunities. However, the point remains the same; whilst being able to call an office space your own is huge progress, choosing to ignore the wealth of opportunities that sharing or using a program can offer is bad business sense.

Although it is often said that ‘too many cooks spoil the broth’, listening to advice from businesses that have already been through the initial stages of growth and have had to make these decisions, along with the needs and wishes of your current time will give you enough insight to find an almost perfect space for your business and inject a new boost of enthusiasm and motivation that will undoubtedly propel you to further stages of growth.

The post 4 Things You Should Consider When Choosing Your First Office Space appeared first on The Startup Magazine.

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#UK How to Teach Your Employee Effective Time Management Techniques?

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How to Teach Your Employee Effective Time Management Techniques?

Time is a precious commodity in your life. However, to know the preciousness of time, it will be significant first to know what time is. Time is widely defined as the period in things happen or the measure of when events are ordered from past to the present. Time management, on the other hand, is the practice of planning or being in control over the time you spend on various activities of your life. For you to plan time well, there is a need to learn and to know the effective time management techniques that most successful people have applied in their lives for their success to be realised. With those skills, you will be in a position to increase your productivity in all the activities that you engage in and hence have the value of life.

Below are few time management techniques to help you:

Prioritise your activities

You will always find yourself failing in most of your duties due to lack of assigning priorities to many of the activities you undertake every day. Prioritizing activities or tasks can be achieved by just getting rid of the avoidable tasks. Such tasks are those that can be postponed to a later day or can even be eliminated entirely without impacting your life negatively. Some of them are spending too much time on social media, answering little phone calls among others.

Set goals -Employ good time management techniques

Goals are of two types that are long term and short term goals. Once you determine which are much more important, you will be able to work with targets and substantially achieve more in your life. Without set clear goals, you will always find yourself deviating from the course. On the other hand, with a set clear objectives you are in a position to know what need to be done when and in what manner.

Be decisive

Failure in many firms has been demonstrated by bosses or individuals who are not able to say no. It is very crucial to say no to those things that are of less importance while you are working. Failure to be a decisional maker will always lead you to fail in your activities.

Plan or schedule tasks

Failure to plan is planning to fail. It is not a good idea to be jumping onto activities without having planned for them. Ensure that before you start your day activities, you have sat down and planned through scheduling on which manner or sequence you will perform your duties.

Allocate duties

There are those individuals who usually fail because of selfishness. However, this should not be the case if you know how to delegate tasks to your employees or co-workers. Stop overburdening yourself with jobs because this will cause a failure that would have been avoided by assigning tasks to your friends and employees.

Take breaks

Taking breaks regularly during working hours is one of the most effective time management techniques. All work and no play make Jack a dull boy. Take time to refresh your mind by stretching your body, taking a nature walk among others.

The post How to Teach Your Employee Effective Time Management Techniques? appeared first on The Startup Magazine.

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#UK Back to the future – pensions accessibility

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In April 2015 pension legislation was significantly changed, giving individuals access to their money-purchase arrangements, allowing for the complete withdrawal of funds. 

This has generated significant amounts of media coverage, and interest from many clients who wish to reappraise their pension strategies and reconsider how these assets are utilised to provide the most effective strategy, writes Steph Gordon, Employee Benefit Consultant at Mattioli Woods.

Pension freedom is an attractive prospect for many, but perhaps the main value in pension assets following the rule changes is retention of these assets, as they provide a flexible tax-free savings vehicle with a significant inheritance tax saving to benefit the wider family. 

Therefore, it is perhaps appropriate to take a step back and consider other ways in which pension assets can be ‘accessed’, and retain these longer-term benefits.

Small self-administered schemes (SSAS) and self-invested personal pensions (SIPP) have always had the ability to hold a range of assets, not just unitised investment funds and cash deposits. 

It has been possible for such schemes to invest in land or commercial property, and even buy the unquoted shares of a trading business. All of these transactions have a range of considerations, but in light of the pension changes, it is essential that clients are given the most effective and efficient planning advice to meet their needs, and they consider their position in a holistic manner. 

I have set out below two scenarios based upon ‘real life’ events where taking an alternative approach to simply withdrawing pension assets provided a better outcome:

Scenario one

Victor was in his early 60s, running a trading business. He held two insured moneypurchase pension arrangements and, with the change in legislation, was considering withdrawing these pots in order to provide a capital sum to help with the funding of other projects. 

Victor had never put a great deal of consideration into his pension arrangements, although the pots had grown to a sizeable sum through contributing over a number of years.

Victor owned a property from where his business traded, which in addition had an adjoining piece of land for which he was keen to obtain residential planning permission for future development. 

Victor’s main consideration at this point was how the development could be funded, given his resources. His first consideration was to withdraw his pension funds in full in order to provide a cash pot to part fund this process. The downside to this approach was the significant level of tax that would need to be paid in withdrawing the pension fund monies, which above the tax-free lump sum would be taxed as income based upon Victor’s marginal rate, with much falling at 40 per cent and 45 per cent income tax.

Having been invited to a meeting by Victor’s accountant we set out an alternative approach to Victor. The adjoining plot of land that Victor owned personally was held under a separate title from that of the property from which the business traded. This had recently been valued and its value was less than the overall value of Victor’s pension fund.

Victor was entitled to his pension commencement lump sum (25 per cent of his pension savings completely free of tax). Having undertaken detailed reviews of his existing pension arrangements, noting there were no penalties if they were transferred, Mattioli Woods established a SIPP on behalf of Victor and then transferred his existing arrangements to the SIPP.

Victor’s land asset was purchased by the SIPP and, in exchange, Victor received the cash value of the land. As the transaction was valued below £150,000, no stamp duty was payable, albeit there was a small element of capital gains tax to be accounted for.

The SIPP successfully obtained planning permission, which revalued the land asset (a tax-free gain within the pension scheme, as no capital gains tax is payable), doubling the value of his pension assets. 

Victor withdrew his tax-free pension commencement lump sum (enhanced by the increase in asset value), which left a small balance of cash within the pension scheme.

Victor has now received the equivalent of 90 per cent of his pension assets by way of a cash payment, the pension scheme owns the parcel of land benefiting from residential planning permission, and Victor has received a tax-free pension commencement lump sum equivalent to twice the value of his original entitlement.

Victor now has the funds to consider development of the land, or alternatively the sale to a prospective developer, and has enhanced his overall value tax-efficiently whilst protecting assets for the next generation.

Scenario two

Vanessa has a successful trading company. The change in pension legislation had highlighted to Vanessa that perhaps pension planning was worthy of further consideration, having never really been keen ‘tying her money up for the longer term’. 

The successful trading business was cash generative, but Vanessa was not in a position to be able to afford both pension contributions and her existing level of income from the business in order to maintain her lifestyle.

Although, at face value, the new pension legislation perhaps allows one to purchase a Lamborghini(!), the problem for ‘new’ pension investors is, when flexi-access drawdown is effected (the means by which you drawdown the whole pension fund), any future pension contributions are restricted to a maximum of £10,000 per annum, significantly restricting the strategy of tax-efficient contributions and subsequent drawdown of funds.

Having met with Vanessa and reviewed her current position in detail, it was established that she had an old insured pension arrangement, albeit with very little value. This allowed her to consider using carry forward contribution relief in order to make higher contributions than the standard £40,000 per annum by making good ‘missed years of contributions’. We also identified Vanessa’s trading business would potentially be a suitable asset for the pension scheme to invest in.

Therefore, we formulated a strategy whereby Vanessa’s trading company could make pension contributions to a SIPP, benefiting from corporation tax relief. The pension scheme could, in principle, invest these funds into Vanessa’s trading company.

This would provide the SIPP with partial ownership of the trading company, and would release the cash value of the shares to Vanessa. In this way, Vanessa created a tax-efficient pension pot for her longer-term benefit, whilst continuing to receive an income stream via the share transaction. 

Vanessa was delighted.

This is a specialised area of planning and we conducted, in conjunction with the business’s auditors, a detailed review of the company’s asset list (to ensure there were no assets held which would cause an issue for the pension scheme), and also undertook an open market valuation of the company. 

As with any disposal of assets, capital gains tax was considered by the client’s accountant, and stamp duty at 0.5 per cent was payable on the acquisition of shares by the pension scheme. The plan is to conduct this transaction again next tax year and it will be necessary to review the shares (as highlighted above) once again, as this will form the basis of a new transaction.

There are more options to consider for how a client can access their pension assets without resorting to withdrawing the benefits and potentially paying significant amounts of income tax.

If you are considering how best to access your pension benefits, the first step is to undertake a detailed review of all the options and we are happy to help.

As illustrated by the two client scenarios, there are a number of ways in which individuals can access their pension arrangements, given the right circumstances.

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#UK Vincent Dignan: Starting Your Own Company in 2016? Burnout Is Good

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When you’re burned out, you have a voice in your head which will tell you “I just cannot do anymore work.” Now we’re getting somewhere! At this point you’ll examine everything you do to see what can be gotten rid of e.g. low paying clients/unnecessary work/anything else that takes up more time that it should (remember what I said earlier about getting drunk?).

Read more: Entrepreneurship, Entrepreneurs, Divertissement, Young Entrepreneurs, Startups, Startup, Tech Startups, Tech Start-Ups, Technology, Burnout, Work Burnout, UK Tech, UK Tech News

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#UK Thoroughbreds push Cambridge deals haul past $87 billion

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Tattersalls - record breaking winter season

Thoroughbred enterprises Cambridge University and Tattersalls helped push the December deals total past $1.12 billion and take the transaction haul in the Cambridge UK cluster past $87bn for the last 33 months.

A traditionally deflated December lowered the monthly average across the lifespan of Business Weekly’s Cambridge Deals Digest to $2.63bn from a pinnacle of $2.71bn.

The far from festive dealflow defied the usual science & technology dominated agenda as property deals piled up with the university the big spender. The December bloodstock auctions at Tattersalls in Newmarket also bolstered the total.

The spending power of the university was demonstrated across a range of significant projects. It awarded a $111 million contract to Wates Construction for buildings centrally located in the North West Cambridge Development.

The contract includes the construction of 264 apartments for university key workers and local shop units that have been designed by RIBA Stirling Prize winners, Stanton Williams Architects, located around a market square designed by landscape architects Townshends. The site stands in the middle of the future local centre and will be a meeting point for the surrounding community.

The university also match-funded a $222m bonanza for the Cavendish Laboratory – one of its most prolific science & technology hothouses. The Government announced a $111m investment in Cavendish and this has been matched by the university to transform the Cavendish and help maintain Britain’s position at the forefront of physical sciences research.

University vice-chancellor, Sir Leszek Borysiewicz, said: “The Cavendish is and will serve as a national asset to the benefit of research both in Cambridge and across the UK. “The funding presents a major opportunity for us to create a world-leading facility in the heart of the greater Cambridge hi-tech cluster and deliver a step-change in physical science research capability in the UK.”

The Cavendish has an extraordinary history of discovery and innovation in physics since its opening in 1874, including the determination of the double-helix structure of the DNA molecule by Francis Crick and James Watson. The Cavendish also spun out Plastic Logic (which in turn gave birth to FlexEnable), Cambridge Display Technology and Eight19, which then spun out Azuri Technologies.

The future impact of Artificial Intelligence on humanity – the challenges and opportunities – will be the focus of a new research centre being opened by the university thanks to a $14.8 million grant from the Leverhulme Trust.

The rationale for the new hub is that human-level intelligence is familiar in biological ‘hardware’ – it happens inside our skulls – but technology and science are now converging on a possible future where similar intelligence can be created in computers.

Property deals across the cluster in December reached just under $150m. Significant among them was the announcement that Wall Street-quoted Hilton Worldwide that it had signed a franchise agreement to bring Hampton by Hilton to Stansted Airport, which serves the UK capital as well as the Cambridge technology corridor.

A deal was signed with strategic developer Urban&Civic which has secured planning permission to build a new $67 million, 357-bed hotel next to the Stansted terminal. This followed a deal to acquire a two-acre site from MAG Property, the property and development division of Manchester Airports Group (MAG) – owner of Stansted Airport.

Record spending on bloodstock showed there is still plenty of horse sense being shown by worldwide investors who flocked to Tattersalls for the December sales which raised 84.2 million guineas – around $131m.

December was marked by a number of transactions that were relatively modest in terms of value but highly significant with regards to potential implications. UK-Oz medical innovator Avita sold its respiratory business to MVP for $2.4m and Axol Bioscience hurtled into a $900k crowd fundraising with SyndicateRoom.

One of the most intriguing deals in the cluster for some while saw legal expertise and IT innovation converge. Cambridge legal technology startup Pekama raised significant but undisclosed funding in an oversubscribed round backed by an international group of investors. Pekama aims to revolutionise the way lawyers collaborate with their clients. It provides a cloud-based collaboration tool that allows lawyers, clients and third parties to communicate in real-time while eradicating email congestion, centralising access to legal documents and keeping clients up-to-date on the progress of each legal matter.

The platform also automatically populates data feeds with legal updates feeds from Intellectual Property offices and Companies House – with more planned – triggering related task management and events. Cambridge headquartered-law firm Taylor Vinters came on board as an investment partner and David Gill, managing director of St John’s Innovation Centre, is a mentor to the business.

Investors include Ben Gammon at Rockspring Ventures, Guy Feld co-fund manager of Marlborough UK Micro-Cap Unit Trust, Cambridge business angel Nick Balon, and Israeli law firm Lior Pick & Co.

In a typical stampede to get mergers & acquisitions wrapped up ahead of the Christmas gifts, there were 39 notified deals across the region completed for undisclosed sums. 
Best guesses for values, given the nature of the companies involved and the going rates for their sectors, puts the estimated total for these transactions at around $175m.
 

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#UK New Social Networking Communities Thrive On Shared Interests

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New Social Networking Communities Thrive On Shared Interests

A new problem has arisen in the world of social networking. Whilst reported time spent is at an all-time high research claims that users are interacting less and less with content.

Market research firm GlobalWebIndex reported in the third quarter of 2015, 34% of Facebook users updated their status, and 37% shared their own photos, down from 50% and 59% respectively in the same period last year.

There are 1.55 billion active Facebook users, and more than 900 million visit the site daily. It has been reported that the average U.S. adult spends 37 minutes on Facebook every day – almost as much as the estimated 43 minutes of human face-to-face interaction.

The giants of Facebook and Twitter are doing all they can to keep users engaged within the domain. However new startups with fresh ideas, such as YouGather are proposing entirely different models – that drive interaction through shared interests and communities.

We spoke to Ashton Morgan, Director of Channel Development Sports at YouGather to discover how her team are connecting online communities through shared passions and experiences.

How are consumer behaviors evolving in your specific industry, why is your product important and what problem does this solve?
Consumers are continuously looking for new and easier ways to connect online. Not only have we found a unique way to organize the fragmented internet, but we have also created a place that people can easily connect, share and enjoy photos, videos, news, products and discuss topics or have a live chat in one space! We are connecting people around the things they love and helping them make new relationships in the process.

Why do you think so many social networks are experiencing a drop in interactions and personal sharing?
That’s just it, social media is becoming less personal. While users are still spending a lot of time on social networks the fact that they are engaging less means they are still searching for something more meaningful. People want authentic relationships and they are not finding them currently on social media. We all see enough about everyone’s general life (i.e. what Sally had for Breakfast or that Joe is mad at his neighbor for mowing the lawn at 7 a.m.) and people are losing interest. YouGather is all about sharing and connecting around the things you love in a community where everyone has the same interests. I want my online experience to mirror my real life and passions, and YouGather helps me do that.

Please describe your personal journey in the creation of your business.
My journey with YouGather has been an amazing learning experience. Our CEO and founder Jeremey Charbonnet, started his first software development and consulting company at the age of 14 and has graced the world with many big ideas and problem solving products. It’s been an amazing opportunity to work with someone who is so passionate about creating a platform that will change the way people enjoy the things they love in the digital world. He pushes us to challenge the normal standard of thinking and because of that we continue to improve and drive innovation on the platform.

How does your product differentiate itself from your competitors, or current alternatives?
We are connecting people around their interests and bringing great content to them based on those selected interests. We don’t try to influence users based on what we think they like (or what data tells us), we let them choose to join the communities they are interested in and help them connect with people who have the same interests. We bring all corners of social media to one place in a more meaningful way.

Who are your customers, and how is this evolving with the emergence of new technologies?
Our customers are anyone who uses the internet or social media sites to find more information about the things they love. YouGather has given people an organized place to enjoy their interests in over 40,000 communities where they can connect with others that have the same interest.

What trends currently excite you in this industry?
People’s growing desire to connect in an easier way around the things that they really love. I really think we have created a unique place for people to easily connect with others and information based solely on their interests.

What is your for future growth and development of your product?

We continue to do user testing to see how we can improve the YouGather experience and are excited to continue to improve our mobile app so that users get the best experience on every device they use.

What are your personal favorite communities – and how do you use them? 
Some of our biggest communities are related to sports. I highly encourage you to check out our NFL, MLB and NBA communities along with the different team’s in their sub-communities.

Do YouGather community relationships ever translate to the real world – face to face interactions?
Yes. The experience is started on our platform and the meaningful relationships created translate to the real world. Say you love to spearfish and you are part of the spearfishing community on YouGather. While in the community you are connecting with other people who have the same interests by exchanging advice, photos and learning information to plan your next trip. As people share information around their love for spearfishing, they are eventually going to take their new information and put it into action. This opens the door of opportunity to not just talk about spearfishing with someone online but invite them to participate in the activity you both are passionate about.

What do you think a steady rise in online time spent means for society and they way we interact with one another?
I think it’s a double edge sword. On one hand, knowledge is power and the ability to consume information and communicate with such ease has changed the world. On the other hand, people often get so wrapped up in how they are perceived by their online friends that they stop making meaningful relationships outside their social media profile. That’s what we are here to change.

Our goal isn’t for our users to create a mass number of friendships but instead to help people to build meaningful relationships around the things they love. The number of friends you have isn’t a badge of honor on YouGather, but sharing what you love is.

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#UK Adele Barlow: Six Entrepreneurs Kicking Enough Ass to Inspire You For All of 2016

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“Tell me, what is it you plan to do with your one wild and precious life?” These words from Mary Oliver never fail to inspire me. When I think of my favourite responses to that question, the stories behind the following entrepreneurs would top the list…

Read more: Entrepreneurship, Entrepreneurs, Social Entrepreneurship, Female-Entrepreneurship, Young Entrepreneurs, Startups, Inspiration, Changing the World, Women in Business, UK Lifestyle, UK Lifestyle News

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#UK The science behind build rapport and empathy

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The science behind build rapport and empathy

While delivering a workshop last week, I asked the audience, “Have you ever been in a situation where you’re standing in a room or in a queue, where someone yawns, and then….”

Before finishing my sentence several audience members yawned and I’m pretty sure it wasn’t because I was boring. How often does your yawn trigger for someone else’s yawn?

There is a science behind this seemingly contagious behaviour that can be applied to building rapport with prospective clients. And the faster you build rapport with people, the sooner you can explore how you can add real value and ultimately win more sales.

The science of rapport building

Italian neuroscientists studying monkey’s brains in the mid-90’s discovered that when monkeys watched a researcher eat a peanut, the same neuron associated with eating a peanut fired in the monkey’s brain, even though they weren’t eating anything. These findings led to the discovery of brain cells called mirror neurons, which are at the root of empathy.

In his book Mindsight: The New Science of Personal Transformation, UCLA professor of clinical psychiatry, Daniel Siegel says:

If I simply lift up my hand and wave it randomly, your mirror neurons will not respond. But if I carry out any act you can predict from experience, your mirror neurons will “work out” what I intend to do before you do. So when I lift my hand with a cup in it, you can predict at a synaptic level that I intend to drink from the cup.

There’s a circuit in the brain called the insula which acts like a broadband connection between the limbic area – the part of the brain controlling our emotions – and the rest of the body. This is why we yawn when others yawn, get thirsty when others drink and smile when others smile. Scientists call this “emotional contagion”, a transfer of mood within a group of people.

According to neuroscientists, we are hardwired from birth to detect sequences and make maps in our brains to mirror others. The emotional states of others can affect our own emotions and we mimic other’s postural expressions with stunning rapidity.

For example, have you ever felt deflated or upset after spending time with depressed or negative people? A few years ago, I had coffee with someone who did nothing but moan and complain the entire time. When I went home I felt exhausted and stayed in bed all afternoon, something I never do. I had unwittingly mirrored her emotional state.

How this helps you instantly build rapport with clients

If you “act” professionally, the people you meet will don their professional act too. When you’re authentically you, the people you meet will mirror you and be their authentic selves. Getting people to be their authentic selves is the sign that you’ve successfully built rapport.

I’ve done this countless times; as if by magic, people I’ve never met before transform and relax into themselves. It even works on the phone. Only last week I spoke to a stranger as if she were a friend. After a minute, she dropped her robotic professionalism and her tone changed – even her accent – and I could hear the real her.

Only from a place of authenticity can you understand the prospect’s challenges and objectives, identify where and how you can add value and therefore be of real value.

The catch

Our ability to be aware of the emotional state of others starts with being aware of your own state. If you’re unaware of your own state, you’ll end up automatically mirroring others like the time I spent the afternoon in bed. Instead, before you make a call or enter a meeting, take a moment to be present and settle into your authentic self. No acts. Just the best “you” possible.

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#UK What Makes a Good Online Casino?

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What Makes a Good Online Casino?

All online casinos are definitely not created equal. The fact is that finding the perfect casino can be hard, but there’s a way you can make it easier on yourself. Just keep these guidelines in mind, and you shouldn’t have any problem finding a great place to enjoy your favorite games.

Eligibility
Online casinos have to deal with all sorts of laws and commercial restrictions. So before you get to know a site, make sure you can actually play there. This doesn’t take long to find out. Just go to the registration page and see if your country or territory is listed. You might want to check the terms and conditions for a restricted regions list too, just to be sure.

Regulatory approval
You don’t want to find yourself playing at an unlicensed casino. If you do, there’s no regulatory agency protecting you if something goes wrong. Plus, governments around the world are cracking down on illegal gambling operations. Having your money seized is not exactly fun.

So check to make sure the site you’re visiting is licensed. Most place their government seal of approval on their website footer.

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Banking
Getting your money out of a casino shouldn’t be a gamble. Before you put any money into a site, make sure you know how to get it out. Check to see if there are any verification procedures that need to be done. Be aware of any fees that may be charged. And know how quickly you can expect your cash. If it seems like the casino is going to horse around with your cash, move on.

Game selection
Online casinos are meant to be enjoyed. So make sure the place you choose is somewhere you can have fun!

Most sites let you play their games for free before you even have to register your account. Take advantage of this feature before you make your first deposit. If you can’t find anything you enjoy, look elsewhere.

Customer support
There’s nothing more frustrating than having a question and not being able to get it answered. And eventually, something is going to come up. So make sure you can get it handled swiftly before you start playing. Test out a casino’s customer service department by asking a few simple questions. Ask about welcome bonuses, banking policies, or anything else you’re curious about. Make sure the agent is polite, knowledgeable, and responds quickly.

casinorank

Bonuses
One of the best things about gambling online is the abundance of bonuses ripe for the picking. But don’t be fooled by casino marketing: not all bonuses are designed to help you win. Check for things like wagering requirements, cashout limits, and game restrictions. Also, make sure bonus-type restrictions don’t apply to your own funds. You should have the right to play your own money how you see fit.

Most of all, just think critically. If a casino’s bonuses are too good to be true, they probably won’t pay you if you do win.

Don’t forget real player reviews!
By focusing on these guidelines, you’ll be able to find the perfect casino in no time. But before you make a final decision, don’t forget to check what other players think. You can always find feedback from genuine players in the online casino reviews section at AskGamblers.

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#UK Tracking Conversion With Mailjet + Google Analytics

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Tracking Conversion With Mailjet + Google Analytics

The world of web analytics can be a pretty daunting place. It can often feel like your digital marketing efforts are being sucked into a black hole because you can’t track or find the right data to measure success. But it doesn’t have to be a frustrating or extremely technical process! If you aren’t already, start by defining and tracking your conversion goals using Google Analytics and your Mailjet dashboard.

Chances are though that you’ve currently got Google Analytics set up or have worked with it in the past. There’s so much more you can pull from your account than just unique page views. You have event tracking, conversion goals, success events, profiles, filters and multi-channel funnels, to name a few…

Have you ever wanted to track which email contacts became customers? Which call-to-actions drove them to land on certain pages? How long they spent on your website? Which types of email campaigns are the highest converting?

It is possible to set goals and track conversions with Mailjet and Google Analytics. Be sure to collect all the credit you deserve by setting goals in Google Analytics before you hit send and seeing how they perform post-campaign.

Setting up conversion goals in Google Analytics

The first step is to determine what a conversion means for you. Depending on your business, a conversion can really range from a variety of things – it can be anything from a sale to a white paper download. If you’re new to this, check out our five steps to finding email marketing goals.

Here are four areas you can set goals for when it comes to tracking your visitors.   

URL Destination – This one’s quite self-explanatory. If a user visits a specific landing page after taking an action, you can then use that URL as goal conversion. Meaning when a user reaches a specific URL then you have reached your goal.

Example: You’ve sent an email announcing a new partnership. You want to track how many users click-through on your email’s main call-to-action and land on the partnership landing page.

Visit Duration – Here you can track how long visitors from specific campaigns spend on any individual page. This is quite key if you have a content rich website like a blog, so you can track your readership.

Example: You’re curious to see what is driving your customers to your blog. Is it because you write enticing call-to-actions? Are your blog posts actually informative and engaging? You decide to track visit duration on your blog to see how long readers are staying and how much content they’re consuming.

Pages Per Visit – Setting up this goal you track how many pages each visitor goes through on your website after landing from individual campaigns.

Example: Gauging how effective your website’s user-flow by encouraging visitors to browse your website further. Set a goal of tracking users who browse more than 4 pages on your website and see what percentage of visitors convert through this goal.

Event – Event tracking is probably the most powerful attribute for tracking your users. With Google Analytics Event tracking you can identify individual actions by users. 

Example:  You can track such metrics as, downloads, customer sign-up, video views and clicks on specific buttons. If you’re generating revenue through your website then this one’s a must!

You can have up to 20 goals per Google Analytics profile (4 goal sets, and 5 goals per set). Here’s a brief step by step guide on how to set up these goals on Google Analytics.

Below’s an example of a setting created to track campaigns that drive the users to browse beyond initial landing page. The goal is reached if the user browses more than four pages per session:

Adding Google tracking links in your Mailjet campaign

This part is easy. We’ll be creating a trackable link so we can see how certain actions are tied with certain types of content. We’ll then use these metrics to identify if we’ve achieved our goal. To help you visualize this, we’ll set this up for a fake December Newsletter where we will link our call-to-action button to a recent blog post. 

Start off by heading over to Google’s URL Builder and filling in the form with relevant information. Google’s even included examples so you don’t have to worry about any confusion.

Here’s the link I created using the handy URL builder tool 

Now simply add this link to one of your call-to-action buttons in Passport, Mailjet’s drag and drop template builder:

How to analyze Google Analytics conversions from your Mailjet campaigns

Now that you’ve set up your goal to track how many users browse more than four pages on your website from specific sources,you can start having some fun analysing the results! To view the metrics on your Google Analytics dashboard, simply go to ‘Acquisition’ where you’ll find an overview of traffic from different sources and can see how your goal(s) have converted:

On this page you can drill down further to find different ‘Sources’ from each channel. In this case, we’ll drill down into “Email”. Then, set your ‘Primary Dimension’ as ‘Source’ and you will see the name of each trackable URL. And here’s the one we made earlier:

Now go out there and create goals and trackable links for your next email campaign and see how well you convert your contact list into customers. 

What goals do you currently have set up or will you be setting up on your Google Analytics? Now go out there and create goals and trackable links for your next email campaign and see how well you convert your contact list into customers. 

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