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Genies is emerging as the top competitor to Snapchat’s wildly popular Bitmoji as Facebook, Apple, and Google have been slow to get serious about personalized avatars. Over one million people have customized dozens of traits to build a realistic digital lookalike of themselves from over a million possible permutations.

When Genies launched a year ago after raising $15 million in stealth, it misstepped by trying to show people’s Genies interpreting a few weekly news stories and seasonal moments. Now the startup has figured out users want more control, so it’s shifting its iOS and Android apps to let you chat through your avatar, who acts out keywords and sentiments in reaction to what you type, which you can then share elsewhere. And Genies is launching an SDK that charges other apps apps to let you create avatars and use them for chat, stickers, games, animations, and augmented reality.

To power these new strategies and usher in what CEO Akash Nigam calls “the next wave of communication through avatars where people feel comfortable expressing themselves”, Genies has raised $10 million more. The party round comes from a wide range of investors from institutional firms like NEA and Tull Co; angels like Tinder’s Sean Rad, Raya’s Jared Morgenstern, and speaker Tony Robbins, athletes like Carmelo Anthony, Kyrie Irving, and Richard Sherman; and musicians including A$AP Rocky, Offset from Migos, The Chainsmokers, and 50 Cent. Some like Offset have even used their Genie to stand in for them brand sponsorships so their avatar poses for photos instead of them.

“We’ve transitioned from being an app to an avatar services company” Nigam tells me. The son of WebMD’s co-founder, Nigam build a string of failed apps before meeting his Genies co-founders through University Of Michigan hackathons. Watching Snapchat-owned Bitmoji stay glued atop the app download charts inspired them to see more opportunity in the avatar space.

With the Genies SDK, the startup is ready to challenge Snapchat’s new Snap Kit that lets apps build Bitmoji into their keyboards. But for $100,000 to $1 million in licensing fees, Genies allows apps to develop much deeper avatar features. Beyond creating keyboard stickers, games can plaster your Genies’ face over your character’s head, and utilities apps can have your Genie act out the weather or celebrate transactions. And since Genies is still taking off, partners can create experiences that feel fresh rather than just a repurposing of Bitmoji’s already-established cartoony avatars. Genies has also launched its first official brand deal, where Gucci has created a wheel in the Genies creator so you can deck out your mini-you with luxury clothing.

The Avatar Wars (from left): Facebook Avatars, Google Gboard Mini Stickers, Apple Memoji

Despite Bitmoji’s years of success, it’s yet to have a scaled competitor. TechCrunch broke the news that Facebook is working on a “Facebook Avatars” feature but seven months later it’s still not publicly testing and the prototype looks childish. Google’s Gboard just added the ability to create avatars based on a selfie, but they’re bland, low on detail, and far from fun looking. And Apple’s latest mobile operating system lets you create a Memoji, though they too look generic like actual emoji rather than something instantly identifiable as you. By designing avatars that not only look like you but like a cooler version of you, Genies could capture the hearts and faces of millions of teens and the influencers they follow.

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Lidar technology developer AEye will scale its operations globally through manufacturing partnerships after raising a $40 million Series B. The round was led by Taiwania Capital, the investment firm created and backed by Taiwan’s National Development Council, and included returning investors Kleiner Perkins, Intel Capital, Airbus Ventures, and Tychee Partners.

This brings the California-based startup’s total funding so far to about $61 million. In a press statement, founder and CEO Luis Dussan said Taiwania’s investment is a strategic one and will give AEye more access to manufacturing, logistics, and tech resources in Asia. AEye also plans to launch a new product at CES in January.

In a press statement, Taiwania Capital’s managing partner Huang Lee said “We see AEye as the foremost innovator in this space, whose systems deliver highly precise, actionable information at speeds and distances never seen in commercially available lidar sensors. We look forward to working closely with AEye’s team to explore and pursue growth opportunities in this burgeoning space.”

The point cloud created by AEye’s iDAR

Along with its funding, AEye also claimed it has set a new record for the distance from which a lidar system is able to detect and track a moving object. (Lidar stands for “light detection and ranging” and is used to create “point clouds,” or three-dimensional maps made of coordinates from laser pulses. Lidar has many applications, but a lot of attention is being paid to how it is used by autonomous vehicles and drones).

In tests monitored and validated by VSI Labs, a research company that focuses on autonomous vehicle technology, AEye said that its iDAR sensor, which was launched earlier this year and combines a solid-state lidar and high-resolution camera in one device, was able to detect and track a moving truck from one kilometer away. AEye claims that this is four to five times the distance other current lidar systems can detect and is possible because iDAR is better able to mimic the way human brains process visual information. In a press statement, AEye chief of staff Blair LaCorte said the company believes iDAR can potentially track moving objects, including trucks and drones, from five kilometers to 10 kilometers away.

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“I wasn’t asking to pay in Bitcoin!” Plastiq CEO and co-founder Eliot Buchanan recalls with a laugh. “I went to pay part of my tuition at Harvard and I was told that they didn’t (and never would) accept credit card. It was inconvenient and seemed odd. Credit cards had been around for 50 years.” That set off the a light bulb in his head. “Why couldn’t I use a credit card to pay for this important bill? So, I set out to solve my own problem.”

Whether you’re trying to pay your rent or tuition on credit, or your have a business and want to invest in a new opportunity or get a better rate by paying vendors up front, Plastiq can help. For a flat 2.5 percent fee, you pay Plastiq through their credit card, and it issues the proper wire transfer, check, or deposit for up to $500,000 on your behalf to whoever you owe.

Now with over 1 million clients, growth stage VCs are taking notice. Kleiner Perkins has just led a $27 million Series C for Plastiq with partner Ilya Fushman joining the board. A source says the raise between doubles and triples Plastiq’s valuation over its 2017 Series B-1 rounds of $11 million and $16 million. Now with $73 million in total funding, it plans to add 100 more people to its current team of 60 while building out its small business product and bank partnerships.

“As tens of thousands of business owners started using Plastiq actively for billions of dollars in payments, we realized we had this incredible opportunity to serve as the hub/platform on which they (SMBs) could run all their payments. The very fabric of America’s economy – and certainly much of the world — is run by rising or aspiring small business owners” Buchanan tells me. He says that’s “the main reason that seeded this Kleiner financing and our renewed vision to ‘accelerate how small businesses grow’. [Helping people pay with credit cards] is merely the entry point to a much broader play where we are central to how a small business runs.”

For example, if a small business wants to ramp up production of something it’s selling, it’d typically have to pay up front for manufacturing, but wait months until the stuff is shipped and sold to recoup its investment. That can put a major squeeze on the company’s operating capital. With Plastiq, the business can pay with credit up front so they don’t have to worry about being in danger of running out of money in the meantime.

Plastiq co-founders (from left): Eliot Buchanan and Dan Choi

Speciality medical clinic chain Metro Vein pays vendors who don’t take credit with Plastiq instead. “I was able to invest in a new line of business that has enabled me to more than double our revenues in the last ten months,” said CEO Dmitri Ivanov. And thanks to tax write-offs, business users of Plastiq can push its realized fee down to 2 percent.

Buchanan claims Plastiq doesn’t have any direct competitors that allow SMBs to pay for all their bills via credit. It does carry platform risk, though. “Like any payments business, we rely heavily on Visa, MasterCard, and American Express. A challenge or risk factor is that you’re relying on very large companies that are very successful. You have to learn to work hand in hand with those partners instead of ‘disrupt them’. He says Plastiq’s relationships with them are positive right now since it’s driving new revenue for them and helping their customers spend in new areas.

There’s also the risk that people misuse Plastiq to procrastinate on actually paying their personal bills or getting in over their head investing in their business. But for many who are happy to pay while just needing some time and flexibility, Plastiq can pitch in.

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VOI Technology, an e-scooter startup headquartered in Sweden but with pan-European ambitions, has raised $50 million in Series A funding, confirming our earlier scoop. As I previously reported, London-based venture capital firm Balderton Capital has led the round, alongside LocalGlobe, Raine Ventures, and previous VOI backer Vostok New Ventures.

A number of angel investors also participated. They include Cristina Stenbeck, Jeff Wilkes (Amazon), Justin Mateen (co-founder of Tinder), Nicolas Brusson (CEO and co-founder of BlaBlaCar), Sebastian Knutsson (co-founder of King), Spencer Rascoff (CEO of Zillow), and Keith Richman.

A source with knowledge of VOI’s early fundraising tells me this is in actual fact two rounds effectively being announced at the same time, although both VOI and Balderton say this is not the case. The e-scooter startup had previously raised around $3 million earlier this year.

What I do know, however, is the size of this new round got increased significantly very late on as VOI continues to gain early traction and the round became more competitive with a lot of VC interest. According to my sources, the initial target was $15 million at a pre-money valuation of between $35-40 million. Unfortunately, I haven’t been able to confirm the new valuation based on this much larger fundraise. Both VOI and Balderton declined to comment.

Launched in Sweden’s Stockholm in August 2018 by founders Fredrik Hjelm, Douglas Stark, Adam Jafer and Filip Lindvall, VOI has since expanded to Madrid, Zaragoza and Malaga in Spain. The plan is to use the new funding to continue to expand into new European markets. Belgium, the Netherlands, Luxembourg, France, Germany, Italy, Norway, and Portugal are said to be launching “in the coming months”. The VOI jobs page reveals that VOI is recruiting country managers for Denmark, Switzerland, Greece, Turkey, and Finland, too.

Like other e-scooter startups, VOI pitches itself as a way to ease traffic-clogged city centres and reduce pollution, with VOI’s scooters offering a “clean, efficient, cost-effective and zero emission” first-and-last-mile alternative to cars and taxis. After downloading the VOI app, you simply locate a nearby scooter on the street or via the app’s map, press the ‘ride’ button, scan the VOI QR code, and ride anywhere in the city. The company charges a €1 unlocking fee and a ride costs €0.15 per minute.

In just 12 weeks, VOI claims to have garnered 120,000 users, who have taken 200,000 rides, travelling 350,000 kilometres. It says this makes VOI Europe’s leading e-scooter sharing company.

“We see that we’ve changed user behaviour drastically in a very short time period,” VOI CEO Fredrik Hjelm tells me. “We changed how people commute, people move themselves. We changed how people transport within cities almost instantly after they try the scooters for the first time”.

He says this has resulted in “very strong retention rates, recurring use, and also friend referrals”.

“I’m from up in the North in Sweden, and for me it’s very difficult to understand, and it’s absurd, why we have so many cars and why our cities are built for cars, taxes and trucks, and not for people, animals, scooters, bikes, and light electric vehicles,” explains Hjelm. “That’s more from an ideological perspective. For me, scooters power freedom”.

VOI is also talking up its “distinctive” European approach in the way the company works collaboratively with city authorities. This is very different to the ‘ask for forgiveness not permission’ mentality of Silicon Valley.

“When you are reading the news, you get the feeling that city politicians are against scooters. The reality is the other way around,” Hjelm says. “The only thing is that they want a say in this and how it should be operated, so we don’t end up in a scooter graveyard situation that we see in some U.S. cities… Pretty much every European city has some kind of ambition or vision to become less dependent on fossil fuel driven cars and other vehicles”.

Balderton’s entrance into the e-scooter market comes after three of the other “big four” London VC firms have already made U.S. investments in the space. Index and Accel have backed Bird, and Atomico has backed Lime.

Last month also saw Berlin’s Tier raise €25 million in Series A funding led by Northzone, in another attempt to create the “Bird or Lime of Europe,” even if it is far from clear that Bird or Lime won’t take that title for themselves (which is obviously the bet being made by Index, Accel and Atomico). And two month’s ago Taxify also announced its intention to do e-scooter rentals under the brand Bolt, first launched in Paris but also planning to be pan-European.

This has led some VCs to describe the e-scooter space in Europe as a venture capital “blood bath” waiting to happen. The thinking is that the market has become so competitive so early, a lot of VC dollars are going to be spent (and potentially wasted) before it is far from clear who will be the eventual winner. That feels quite unusual for Europe, where it is more common for competing VCs to back off or co-invest once one or two of the big firms (or Rocket Internet) have made their move or when there is a better-funded U.S. competitor on the horizon — a point I put to Balderton Partner Lars Fjeldsoe-Nielsen.

“Yeah, and I think if we kept doing that as a VC community, we would never see any billion dollar companies coming out of Europe,” he replies. “This is why we’re backing VOI. [But] I get your point: it’s up against large amounts of capital”.

Describing e-scooters as a massive opportunity to change that, Fjeldsoe-Nielsen says that in the last four weeks VOI has doubled it revenues and that Balderton is seeing the same kind of traction and market reaction as Bird and Lime in the U.S.

“We believe an equally big company can come out of Europe,” he adds.

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Microsoft announced plans to shut down HockeyApp and replace it with Visual Studio App Center. The company acquired the startup behind HockeyApp back in 2014. And if you’re still using HockeyApp, the service will officially shut down on November 16, 2019.

HockeyApp was a service that let you distribute beta versions of your app, get crash reports and analytics. There are other similar SDKs, such as Google’s Crashlytics, TestFairy, Appaloosa, DeployGate and native beta distribution channels (Apple’s TestFlight and Google Play Store’s beta feature).

Microsoft hasn’t really been hiding its plans to shut down the service. Last year, the company called App Center “the future of HockeyApp”. The company has also been cloning your HockeyApp projects into App Center for a while.

It doesn’t mean that you’ll find the same features in App Center just yet. The company has put up a page with a feature roadmap. Let’s hope that Microsoft has enough time to release everything before HockeyApp shuts down.

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SparkLabs Taipei, part of SparkLabs Group, the global network of accelerator programs and funds that works with emerging startup ecosystems, has raised $4.25 million in an initial close led by CTBC Group, along with individual investors, for its first venture capital fund. SparkLabs Taipei also announced today that it has added Atlanta Hawks player Jeremy Lin, who sparked “Linsanity” as the first player of Chinese- or Taiwanese-descent in the NBA, to its board of advisors.

The funding was first disclosed in a Form D filed with the SEC this week that says SparkLabs Taipei’s ultimate goal for the fund is to raise $10 million.

In a prepared statement, Lin said “SparkLabs Taipei is an innovative fund offering support and guidance for entrepreneurs in Taiwan. Being a trailblazer is challenging and having a strong support is critical to your success. I’m excited to join a strong team of partners and advisors at SparkLabs Taipei and look forward to meeting some great entrepreneurs.”

Other SparkLabs Taipei advisors include YouTube co-founder Steve Chen; Kabam co-founder and CEO Kevin Chou; and RedOctane (the producer of Guitar Hero) co-founders Charles and Kai Huang.

SparkLabs Taipei was launched last year under the leadership of Edgar Chiu, the former COO of Taipei-based app developer Gogolook (acquired by Korean Internet giant Naver in 2013) and founding general manager of Camp Mobile Taiwan, part of Naver’s mobile app development subsidiary. In an interview with TechCrunch at the time, Chiu said SparkLabs Taipei’s goal is to help prepare Taiwanese startups to enter global markets.

In a press statement, Chiu said “Jeremy Lin embodies what we look for in our entrepreneurs. Persistence, dedication, and hard work. Our team is extremely excited and proud to have him on board and join an already stellar board of advisors. Plus I’ve been a big fan when he first joined the NBA, through the craziness of ‘Linsanity’ and his continued excellence in the NBA.”

While the SparkLabs network backs tech companies from around the world, it is known in particular for its work with Asian startups. SparkLabs launched in South Korea in 2012, and since then has opened accelerator programs across the Asia-Pacific region and in Washington, D.C., including programs dedicated to financial technology, agriculture, cybersecurity and blockchain startups, and energy.

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Fortnite, the free multi-player survival game, has earned an astonishing $1 billion from in-game virtual purchases alone. Now, others in the gaming industry are experimenting with how they too can capitalize on new trends in gaming.

Mythical Games, a startup out of stealth today with $16 million in Series A funding, is embracing a future in gaming where user-generated content and intimate ties between players, content creators, brands and developers is the norm. Mythical is using its infusion of venture capital to develop a line of PC, mobile and console games on the EOSIO blockchain, which will also be open to developers to build games with “player-owned economies.”

The company says an announcement regarding its initial lineup of games is on the way.

Mythical is led by a group of gaming industry veterans. Its chief executive officer is John Linden, a former studio head at Activision and president of the Niantic-acquired Seismic Games. The rest of its C-suite includes chief compliance officer Jamie Jackson, another former studio head at Activision; chief product officer Stephan Cunningham, a former director of product management at Yahoo; and head of blockchain Rudy Kock, a former senior producer at Blizzard — the Activision subsidiary known for World of Warcraft. Together, the team has worked on games including Call of Duty, Guitar Hero, Marvel Strike Force and Skylanders.

Galaxy Digital’s EOS VC Fund has led the round for Mythical. The $325 million fund, launched earlier this year, is focused on expanding the EOSIO ecosystem via strategic investments in startups building on EOSIO blockchain software. Javelin Venture Partners, Divergence Digital Currency, cryptocurrency exchange OKCoin and others also participated in the round.

It’s no surprise investors are getting excited about the booming gaming business given the success of Epic Games, Twitch, Discord and others in the space.

Epic Games raised a $1.25 billion round late last month thanks to the cultural phenomenon that its game, Fortnite, has become. KKR, Iconiq Capital, Smash Ventures,Vulcan Capital, Kleiner Perkins, Lightspeed Venture Partners and others participated in that round. Discord, a chat application for gamers, raised a $50 million financing in April at a $1.65 billion valuation from Benchmark Capital, Greylock Partners, IVP, Spark Capital and Tencent. And Dapper Labs, best known for the blockchain-based game CryptoKitties, even raised a VC round this year — a $15 million financing led by Venrock, with participation from GV and Samsung NEXT.

In total, VCs have invested $1.8 billion in gaming startups this year, per PitchBook.

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The turmoil continues at facial recognition startup Kairos . Last night, Kairos founder Brian Brackeen filed a counter lawsuit against Kairos and its interim CEO Melissa Doval that seeks $10 million in damages.

Kairos is a facial recognition startup that has become well-known for its stance to never sell to law enforcement. At Disrupt SF 2018, Brackeen showed his technology and spoke on a panel about the hazards of facial recognition and algorithmic bias.

This countersuit comes after Kairos terminated Brackeen from his role of chief executive officer, citing Brackeen misled shareholders and potential investors, misappropriated corporate funds, did not report to the board of directors and created a divisive atmosphere. Kairos followed that up with a lawsuit, alleging theft and breach of fiduciary duties — among other things.

In a countersuit, Brackeen now “seeks to hold Kairos and Doval accountable for intentionally destroying his reputation and livelihood through fraudulent conduct, the publication of malicious falsehoods, and the commission of illegal corporate acts.” The suit also alleges Kairos refused to pay him the compensation to which he was entitled.

In one example, Brackeen alleges Kairos, under the leadership of board chairperson Stephen O’Hara, did not pay him a salary for 34 weeks in order for Kairos to have a better cash flow.

“We’ve come to expect this behavior on his behalf,” Doval said in an email to TechCrunch. “We stand firmly with our original complaint and the courts will rule in our favor once they are presented with the evidence for the case.  Our fiduciary duty is to our stakeholders, and we remain dedicated to doing right by them.”

The lawsuit alleges O’Hara also did not share Brackeen’s commitment to ensuring Kairos’ technology did not contribute to racial bias and other social injustices. It also alleges O’Hara pressured Brackeen to retract his promise to never sell the technology to law enforcement. That clash, the lawsuit alleges, resulted in O’Hara seeking to push Brackeen out of the company. O’Hara, in an email to TechCrunch, denies those claims.

“Of note, as far as I know as chairman of the board, we are not trying to sell this to law enforcement and have no plans to do so until such time we can insure [sic] any biases of facial recognition are solved and all privacy issues addressed,” O’Hara wrote. “Frankly, we are focused on much more attractive opportunities now.”

Cash-strapped

In the coming weeks, Kairos will hold a meeting of the shareholders, where Brackeen hopes they will vote to remove the board and reinstate him as CEO. That meeting was supposed to happen last week, but has since been rescheduled. Brackeen says he’s currently trying to get enough shareholders on his side to force a vote. In the last week, however, the company presented an offering to shareholders that was fully subscribed.

“Meanwhile, thanks to a vote of support from all classes of shareholders this past week, Kairos under Melissa Doval is focused on building its business behind its new on-premise product,” O’Hara wrote. In a follow-up email, O’Hara said, “Shareholders voted to approve the Rights offering which was fully subscribed, and included ratification of the Board and Ms. Doval.”

That offering valued the company at $1.5 million — a significant drop from Kairos’ previous $120 million valuation. That means shareholders were able to purchase 43,366,780 shares at a price of just $0.01153 per share.

“Though the emergency nature of this offering and the Company’s precarious financial position have led the Company to offer common stock in this offering at a price well below that received in prior fundraising transactions, the structure of the offering as a rights offering to all existing investors in the Company will allow the Company to raise needed capital without subjecting participating investors to dilution of their ownership stakes in the Company,” the memo, obtained by TechCrunch, states.

One of the conditions of that offering is to reconstitute the Kairos board of directors as a three-person board that consists of O’Hara, Kairos Director Mike Gardner and Doval.

The point of this offering is to raise $500,019 in “emergency capital” to be able to pay its employees and continue operating into 2019. As O’Hara noted, the offering was fully subscribed.

Thanks to this current legal situation, which Brackeen refers to as a “cram down,” his ownership in the company has decreased by 90 percent, which “shows a disrespect for founders.”

Kairos is pretty cash-strapped right now. Even with the emergency capital in place, Kairos is only set up to be able to operate through Q1 2019, “by the end of which management believes that revenue growth through sales either will enable the Company to become financially self-sustaining or will place the Company on a more sound financial footing that allows it to conduct further capital-raising,” the memo states.

Meanwhile, however, Brackeen says he has been able to raise $3.5 million in venture funding, and is targeting a total of $5 million. This funding, he hopes, will be successful in convincing shareholders to vote to replace the board. Brackeen raised this funding from Beyond Capital Markets, an impact investment fund.

But convincing them to invest given the current state of Kairos was quite the feat, Brackeen said.

“It’s like riding a bike backwards with one arm — and blind,” he told me.

The lesson for founders, Brackeen told me, is “when you’re taking those first investments and you’re really excited, you need to have callouts for the founder versus the current CEO.”

He added that “angel groups shouldn’t have that kind of power too late in a company’s lifecycle.” Additionally, once founders are starting to raise a Series A, “you need to make sure your lawyers are not meeting them halfway on docs and not necessarily playing nice.”

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The only sure things in this life, according to Ben Franklin, are death and taxes. And a new startup called Visor has just raised $9 million in financing to make one of them as painless as possible.

Unlike Nectome, Visor won’t kill anyone, but it may ring the death knell for the high end tax advisors that most Americans can’t even access to get help filing and paying their taxes.  It’s like having a personalized accountant for the cost of a high-end do-it-yourself tax-prep service.

The $9 million Visor raised came from the venture capital firm, Defy, with participation from Unusual Ventures, SVB Capital and existing investors like Obvious Ventures, Fika Ventures and Boxgroup, who had put a previous $6.5 million into the company. 

The idea for the company had been percolating for co-founder and chief executive Gernot Zacke since he settled in the U.S. 

Growing up in Sweden, Zacke was exposed to a much different process for paying taxes. “The experience of filing taxes in Sweden is that you receive a message from the government that stated how much you made and how much you were withholding. That’s it,” said Zacke. “Taxes should be as easy as ordering a cab.”

That’s the service that Visor aims to provide.

“If you think about the market there are two ways to get your taxes done. There’s the DIY space and then there are other online services but it requires the tax payer to fill out the forms and it leaves the tax payer with a little bit of anxiety,” said Zacke. “We’re delivering the CPA experience through the convenience of a web app and a mobile app.”

On average, Americans spend about 13 hours each year dealing with taxes, and the average American doesn’t have the benefits of a professional advisor who can help optimize the process. That’s what Visor wants to provide.

“You provide the same amount of information you provide to a CPA or TurboTax… we make sure that that information is filed securely on AWS and shared between the docs and the backend,” said Zacke. 

The target customers for Zacke’s services are folks who have had a change to their tax situation — whether moving, buying a home, or any other life event; or folks who have had a CPA and don’t want to pay the higher fees, he said.

Visor currently has an operations team of around 34 people split between San Francisco and Atlanta.

For Zacke, the painpoint he’s solving with the Visor service is very real. A former employee of the European investment firm Atomico, Zacke bounced between the U.S. and Europe — eventually running US investments for the firm before leaving to launch Visor.

Other co-founders and senior executives hail from the tax advisory world, and from employee benefits outsourcing services company, Zenefits, along with former Venmo and Square developers.

“Taxpayers spend $20 billion a year to get their taxes prepared and are stuck between spending hours filling out DIY tax software and hiring an expensive CPA,” said Zacke, in a statement. “

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Stoop is looking to provide readers with what CEO Tim Raybould described as “a healthier information diet.”

To do that, it’s launched an iOS and Android app where you can browse through different newsletters based on category, and when you find one you like, it will direct you to the standard subscription page. If you provide your Stoop email address, you’ll then be able to read all your favorite newsletters in the app.

“The easiest way to describe it is: It’s like a podcast app but for newsletters,” Raybould said. “It’s a big directory of newsletters, and then there’s the side where you can consume them.”

Why newsletters? Well, he argued that they’re one of the key ways for publishers to develop a direct relationship with their audience. Podcasts are another, but he said newsletters are “an order of magnitude more important” because you can convey more information with the written word and there are lower production costs.

That direct relationship is obviously an important one for publishers, particularly as Facebook’s shifting priorities have made it clear that publications need to “establish the right relationship to readers, as opposed to renting someone else’s audience.” But Raybould said it’s better for readers too, because you’ll be spending your time on journalism that’s designed to provide value to the reader, not just attracting clicks: “You will find you use the newsfeed less and consume more of your content directly from the source.”

“Most content [currently] is distributed through a third party and that software is choosing what to surface next not based on the quality of the content, but based on what’s going to keep people scrolling,” he added. “Trusting an algorithm with what you’re going to read next is like trusting a nutritionist who’s incentivized based on how many chips you eat.”

So Raybould is a fan of newsletters, but he said the current system is pretty cumbersome. There’s no one place where you can find new newsletters to read, and you may also hesitate to subscribe to another one because it “crowds out your personal inbox.” So Stoop is designed to reduce the friction, making it easy to subscribe to and read as many newsletters as your heart desires.

Raybould said the team has already curated a directory of around 650 newsletters (including TechCrunch’s own Daily Crunch) and the list continues to grow. Additional features include a “shuffle” option to discover new newsletters, plus the ability to share a newsletter with other Stoop users, or to forward it to your personal address where they can be sent along to whoever you like.

The Stoop app is free, with Raybould hoping to eventually add a premium plan for features like full newsletter archives. He’s also hoping to collaborate with publishers — initially, most publishers will probably treat Stoop readers as just another set of subscribers, but Raybould said they could get access to additional analytics and also make subscriptions easier by integrating with the app’s instant subscribe option.

And the company’s ambitions even go beyond newsletters. Raybould said Stoop is the first consumer product from a team with a larger mission to help publishers. They’re also working on OpenBundle, an initiative around bundled news subscriptions with a planned launch in 2019 or 2020.

“The overaching thing that is the same is the OpenBundle thesis and the Stoop thesis,” he said. “Getting publishers back in the role of delivering content directly to the audience is the antidote to the newsfeed.”

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