Finary Raises $29.37M Series B to Redefine Money Management with AI
Finary Raises $29.37M Series B to Redefine Money Management with AI
Key Takeaways
- Finary secured $29.37 million (€25 million) in a Series B round led by PayPal Ventures and others.
- The platform aims to build a fully automated money management system powered by AI.
- Finary plans to expand its product range and enter new European markets.
Finary, a money management application has raised $29.37 million (€25 million) in a Series B round led by PayPal Ventures. The round also saw participation from major investors, including Y Combinator, Speedinvest, LocalGlobe, Hedosophia, Shapers, and others.
The announcement comes as Finary continues its mission to challenge the status quo in personal finance. It does this by using artificial intelligence (AI) to simplify money management and return control to everyday investors.
Money Is Broken, and Finary Wants to Fix It
In announcing the raise, Finary emphasised that the traditional financial system is not working for most people. In France alone, over €2 trillion in assets, are invested in instruments that yield below inflation. Many investors lack the financial education to make sound choices. Additionally, the pension system is under mounting strain.
At the same time, the largest intergenerational wealth transfer in history is underway, with over €450 billion expected to pass from baby boomers to millennials and Gen Z every year. Nearly nine in ten heirs say they will switch advisors when this happens. This reflects a growing distrust in incumbents who profit from fees rather than helping customers maximise returns.
Finary argues the system is ripe for disruption. By blending technology, education, and AI-driven personalisation, it wants to create a new financial model that empowers individuals.
AI-Driven Financial Empowerment
The cornerstone of Finary’s approach is its use of AI to deliver a fully automated, personalised money management experience. Beyond tracking net worth and optimising budgets, they envision AI agents that guide users toward financial goals.
The ambition, according to Finary’s founders, is not to build another app but to set a global standard for managing money. The company aims to cover users’ financial journeys from their first pay cheque to major life milestones. This provides clarity where stress and complexity usually dominate.
With this vision, Finary has already grown explosively. The app has over 600,000 users, and thanks to a thriving community. It also reached profitability in Q4 2024, demonstrating that its model is not only ambitious but sustainable.
A Community-Powered Movement
One of Finary’s unique strengths lies in its community-first approach. The startup has cultivated a loyal audience on YouTube, with over 75 million views providing financial education.
This content-driven strategy has translated into real impact, among thousands of community members. The report for Finary’s app, videos, or forums have helped them regain control of their finances. Meetups and forums have further reinforced this sense of shared purpose, turning Finary into a movement.
CEO Mounir Laggoune highlighted that this connection with users is central to the company’s DNA. He says: “Our customer obsession is what makes us different. It’s why we wake up every day—to help millions become investors.”
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What’s Next for Finary?
The Series B funding will enable Finary to accelerate its roadmap with several new financial products. These include brokerage accounts, investment accounts such as PEA, retirement plans like PER. It also includes expansion of its premium wealth management service, Finary One.
Finary also plans to enhance its portfolio tracker with AI-driven insights. This further differentiates its platform from traditional banking and investment services. Additionally, the company is set to expand into new European markets and scale its team.
By combining cutting-edge technology, a loyal community, and a mission to restore control to individual investors, Finary is positioning itself as a long-term European champion in wealth management.
Why This Matters for the Future of Money
The financial world is at a turning point. Traditional models, burdened by fees and outdated structures, are increasingly failing younger generations. Finary’s Series B raise is more than just capital—it’s a bet on the idea that finance should be clear, automated, and designed around individuals.
If Finary can continue scaling its AI-driven tools, it could set a new standard for how money is managed in the digital age. With profitability already achieved VC trust, the startup is well-positioned to succeed.
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