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Want to hail a private jet? Yeah, it’s not cheap, but it’s possible and becoming much easier. 

JetSmarter, a private jet marketplace, raised $105 million in a Series C round, the company announced Monday. That places the company as tech’s newest unicorn since it reached a $1.5 billion pre-money valuation.

JetSmarter is a members-only service, where people pay $11,500 annual fee and $3,500 one-time initiation fee to access a range of scheduled flights. They can also elect to create their own flights.  

“Our whole mission is make flying fun again. When you do that and you actually deliver that transcends the transportation piece,” founder and CEO Sergey Petrossov told Mashable. “We’re removing the word commodity from transportation.” Read more…

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