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Crowdfunding has rapidly emerged as an alternative source of financing for startups and new ventures. From artistic endeavours such as Marina Abramovic’s Institute project (http://ift.tt/1fa3C6j) to new tech like the Oculus Rift (http://ift.tt/1j0Uepy) virtual reality headset and the Pebble smartwatch (http://ift.tt/1ezz18M), crowdfunding has become increasingly mainstream.
 
The idea of being part
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