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South Africa-based ad-tech company Popimedia has launched a campaign to encourage African startups to take part in the VIVA Technology event in Paris, France, which is co-hosted by Publicis and takes place from June 30.

Popimedia, which is part of Publicis Groupe, is facilitating African participation in the event, which is expecting 30,000 attendees, including entrepreneurs, corporate executives, and venture capitalists.

The aim of VIVA Technology is to provide a real-time platform for collaboration and a high-level stage for discussions around the impact technology has on both businesses and society.

It has four key cornerstones: collaborative co-working space Labs, open innovation platform Challenges, keynote and panel discussion sessions Imagine, and the Hall of Tech, which is devoted to tech innovations changing business and society.

Popimedia chief executive officer (CEO) Daniel Levy said VIVA Technology Paris would provide African tech startups with networking opportunities, insight into the most sophisticated technology developments globally, and inspiration for future collaborations and projects.

“VIVA Technology Paris presents an incredible platform, which local start-ups could use as a springboard to the next level of innovation and development.  Understanding the journey of the tech start-up ourselves, we can attest to the benefits of collaborating with large corporations,” he said.

Entrepreneurs interested in attending can receive further information by sending an email here.

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