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Egyptian human-assisted AI digital assistant startup Elves has secured a US$2 million seed round from investors that include Emaar, the Kauffman Fellows Syndicate, Dubai Angel Investors, and a host of other angels from the region and the United States (US).

Launched last year, Elves is a tech-driven virtual assistant platform using a “human in the loop” methodology to drive machine learning and build AI. The chat-based platform allows users to talk to a “super human assistant” to do anything, anywhere in the world, for free.

“Our main goal is to drive as much traffic as we can to our machine learner and recruit the best engineers to drive Elves forward,” said Karim Elsahy, founder and chief executive officer (CEO) of Elves. “We are now ready to take Elves to the next million users.”

The seed funding will be used to grow and market Elves around the world as well as extend and introduce new core functionality to the platform.

“We’re excited to get this funding from Emaar and the rest of our investors. Their investment coupled with rapid adoption and our plans around marketing and product development is a strong endorsement of our vision,” said Elves partner Ahmed Kassem. “We look forward to building Elves into the de facto, go-to-medium for millennials to get stuff done.”

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