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Is China the best country to launch your mobile app and game now? Find out more
We all heard China is a super hot mobile gaming market, but just how hot exactly it is? Is it really worth investing your time and effort to publish your game there?
Here are the top 3 reasons why you should publish your game in China now:
1. The king of revenue
According to App Annie, China is the king of iOS mobile game revenue.
Also, citing data from market research firm Newzoo, GMGC predicted that revenue from mobile games in China will reach US$7.7 billion in 2016, compared to US$7.3 billion in the US.
2. The download monster
For iOS mobile app downloads, China has already surpassed the U.S. and become the #1 country by iOS app downloads since Q1 2015.
If we also take Android apps into consideration, China itself accounted for 59 percent of all app downloads in the whole wide world!
3. The unstoppable growth
Mobile game revenues are growing at an astonishing rate of 67 per cent year-over-year. To put things in perspective, there are more mobile gamers in China than the total U.S. population, according to Games Industry.
“The fastest growth in mobile games is happening in China and the surrounding Southeast Asian market,” said Peter Warman, co-founder and chief executive of Newzoo.
So, what’s in it for you?
There’s no doubt, China is taking over the mobile world. This is a golden opportunity for Asian and western app developers, especially considering the general lack of creativity in China. So, it is not a question of why you should enter China, it is really a question of how.
Stay tuned!
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The views expressed here are of the author’s, and e27 may not necessarily subscribe to them. e27invites members from Asia’s tech industry and startup community to share their honest opinions and expert knowledge with our readers. If you are interested in sharing your point of view, submit your post here .
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