#Asia A Better Florist, a better analyst: Meet Steve Feiner, former Googler and florist extraordinaire


To understand economics is entrepreneurial, to make customers smile? Divine. All the more reason to get to know Steve Feiner.


Ever wanted to make someone’s day brighter just with a simple act of thoughtfulness? What if you have the special ability to make people happy? At what lengths would you do something to have your customers smile? For someone like Steve Feiner, the answer lies in his startup, A Better Florist, an online flower-gifting platform.

Sourcing his flowers directly from flower farms in the Cameron Highlands, Feiner has come to challenge the way flowers are being delivered to customers in the current status quo, tackling issues such as freshness of his flower inventory and cutting out middlemen. With a strong emphasis in shaping memorable customer experiences, Feiner brings the promise of A Better Florist into reality, providing ‘fresh cut flowers in 90 minutes for Southeast Asia,’ and leaving out last minute bouquet-buying frenzies or disappointing deliveries.

Hear more about Feiner’s insights and solutions right at the Create Stage on Day 2 of the Echelon Asia Summit, where he will be speaking on “Understanding Unit Economics And Building A Sustainable Business Model.”

Before diving into his startup, Feiner worked at Google as a Senior Associate for Global Business Strategy in San Francisco and moved to Singapore to be Google’s Problem Solver. He’s also written a book titled, “The Art of Resignation: Quit Without Burning Bridges.” In his spare time, Feiner contributes articles to various news media outlets, recently sharing his insights on e27 about sleeping in the office.

In a previous interview with e27, Feiner had this to say about choosing to be a full-time florist, “I’ll do this for the rest of my life. It is love at scale.”

Have a question for Steve Feiner? Want to also give him a bouquet of flowers? Then don’t forget to secure a spot at our Echelon Asia Summit 2016 this June 15-16 at the Singapore Expo!


The post A Better Florist, a better analyst: Meet Steve Feiner, former Googler and florist extraordinaire appeared first on e27.

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