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Tencent released a report giving a handful of insights, along with an imagined day in the life of a WeChat-obsessed user

WeChat is commonly referred to as a messaging service by foreign media, but Chinese users know that the massively popular app, which recorded over 697 million monthly active users as of 2015, is far more than just an IM tool.

Tencent, the parent company of WeChat, rarely gives many insights into the wealth of data behind China’s most popular messaging app. Today they released a report giving a handful of insights, along with an imagined day in the life of a WeChat-obsessed user:

• 7:00 Get up — Browse WeChat Moment
• 7:45 Head towards the office — Read two articles or playing games on WeChat while commuting
• 8:30 Arrive at the office — Buy breakfast with WeChat Payments.
• 9:00 Start work — Handling messages from WeChat group for work
• 10:00 Break — Browse WeChat Moments (similar to a Facebook feed) and chat with friends
• 12:00 Lunch —Pay for meals through WeChat payment
• 12:45 Afternoon Break— Shopping on JD, which has level-one access on WeChat, and chat with friends
• 17:00 Head home — Browse WeChat Moments
• 18:00 Shop on the way home — Buy groceries with WeChat Payment
• 20:00 Leisure hour — Read posts on WeChat, shop on JD, chat with friends
• 22:00 Go to bed — Chat with friends and grab an red envelope, a lucky money giving feature.

According to the report, WeChat users are most active around 22:00, a bit earlier than last’s year’s 22:30. WeChat users made a combined 280 million minutes worth of calls per day using the video and voice calling functions, the data shows.

Also Read: Even if in China for a week, WeChat is absolutely crucial for business

Some 60 per cent of WeChat users are young people aged between 15 and 29. On average, they have 128 friends, which will increase by 20 per cent after getting first job. The demographic accounts for 58 per cent of cross-regional calls and their peak-shopping period occurs between 10am and 10pm.

There’s also a gender imbalance in consumption behaviors of WeChat users, but the trend tilts towards male customers, rather than female spenders. The report shows male WeChatters spend 30 per cent more than their female counterparts.

In terms of reading habits, post-90s users have an appetite for entertainment news, while post-80s gen prefers international and local politics, and the post-60s generation preferred what Tencent dubbed “鸡汤文化,” meaning ‘chicken soup for the soul’ articles.

In terms of regional distribution, WeChat users are still skewed toward larger cities. Their penetration rate in first and second-tier cities stands at 93 per cent and 69 per cent respectively. The app still only has a 50 per cent penetration rate in third to fifth-tier cities, according to Tencent.

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The article A Day In The Life Of A WeChat-Obsessed User (According To Tencent) first appeared on Technode.

Image Credit: Luke Porter on Unsplash

The post A day in the life of a WeChat-obsessed user (According to Tencent) appeared first on e27.

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