#Asia A startup’s conference guide to TIA Tokyo 2017’s Startup Strategy Workshops


With the increasing operational demands of the startup landscape, startup employees know all too well the importance of changing hats for each unique working situation.

That’s why this year, beyond the buffet of all-star speakers and networking activities, Tech in Asia Tokyo 2017 is serving up an array of intimate and hands-on Startup Strategy workshops to help you craft and sharpen your multiple problem-solving tools!

You’ll be in good hands with all of the 10 diverse workshops on offer. But if you’re pressed for time, then we’d suggest the following five workshops for you to attend on September 27 & 28.

Note: The workshops mentioned below are in Japanese. Kindly check the conference agenda for workshops held in English.

Sept 27 – User Feedback and Design Sprints

10:15 – 11:00: How to conduct user interviews

Why this is important for startups:
User interviews are critical to develop and improve products. Learning best practices on how to be user-first and get the right user feedback can help you get there.

During this session, Beenext’s Hiro Maeda, who is also the founder of Japan’s first accelerator program, Open Network Lab, will guide you through the world of user feedback. The workshop will provide an understanding of the basic purpose and effect of user interviews, having the right questions to ask and using the relevant feedback for growth strategies.

11:00 – 12:00: How to run design sprints like a pro

Why this is important for startups:
Efficiently structuring your business questions into clear and concise experiments will yield fast and effective decisions to scale your company quicker.

Right after Hiro Maeda’s workshop, learn from Takuo Suzuki, Developer Relations from Google Japan, who will help you transform your business questions into practical and timely decisions with Design Sprints. In one hour, bid farewell to lost productivity as you discover the power of streamlining idea validations, product experiments, and having a refreshed focus on business growth.

Following these two workshops, you can spend the rest of Day 1 attending the Main Stage talks, or explore Bootstrap Alley for the latest startups in the region.

Sept 28 – Video Ads, Coding, and Design Tools

For the second day, we shift our lens to the power of video ads, coding for non-coders, and design for the layman.

10:30 – 11:30: How to make killer video ads

Why this is important for startups:
In a sea of video content, having the right fitting and powerfully captivating video ads can help grow your audience base.

Once 10:30 strikes, Shuhei Okawa, the Senior Vice President of Candee, will take the workshop reins and open your eyes to the strategies, techniques, and reach of the perfectly crafted video ad. Ditch the amateur route and focus all energy on crafting a professional message honed according to what your audience needs to hear and see about your company, as well as crack video distribution.

13:30 – 14:30: Coding workshop with Make School

Why this is important for startups:
What non-programmers perceive as a simple request may not seem so to dev teams. Efficient and proper communication with your dev team will eliminate friction and allow your product to grow faster.

Learn from Miki Nomura of Make School – Japan’s new “college” for aspiring programing creators – how to break down programming into actionable steps resulting in your very own program. Most importantly, you will also learn to communicate better with your dev team for a greater efficiency.

14:30 – 15:15: Design basics to get customers and raise money

Why this is important for startups:
Design determines how customers interact with your product or service. Understanding design principles help your company look professional, as well as acquire and retain users.

Finally at 14:30, we round up the workshops with a 45-minute session on the basics of design with Canva Japan’s very own Design Advisor and Senior VP of Communications, Tsutomu Kamimori. Learn Canva’s design rules to grow your company brand and extend the reaches of your presentations, social posts, and ads to desired audience members.

Following which, end off your Tokyo conference experience by sitting in on the nail-biting Arena pitch battle, featuring seven handpicked startups who will pitch for glory in front of all 2,000 attendees.

Discover and learn at TIA Tokyo 2017

The Startup Strategy workshops are just one of the many learning opportunities at Tech in Asia Tokyo 2017. You can also listen to talks by CEOs of two of Japan’s top 10 funded companies (Raksul and Freee) as well as the CEO of Japan’s largest bitcoin marketplace bitFlyer, and more. If you want to step up your game and get tips from the best, check out the conference agenda and head over to Japan’s real tech conference!

What’s more, if you purchase your tickets now before the end of 15 September, you’ll save an extra 10 percent using the code tiatokyo10 – your final chance at scoring the best deal before tickets revert to full price.

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