#Asia A table for two please: Online booking startup Chope acquires Indonesian counterpart MakanLuar

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The deal will bring Chope, Asia’s largest restaurant booking startup, into Jakarta, Bali and Bandung

Arrif Ziaudeen, CEO, Chope

Arrif Ziaudeen, CEO, Chope

Singapore-based online restaurant booking company, The Chope Group, announced today the acquisition of MakanLuar, a first-mover in the Indonesian restaurant booking sector.

Financial details of the acquisition were undisclosed but the deal adds Bali, Jakarta and Bandung to Chope’s reach — which now spans eight cities, 1,300 clients and 20 million reservations fulfilled.

“We’ve had an incredible journey, so far, as a localised service with a loyal following and we look forward to offering restaurants in Indonesia our new reach to Chope’s extensive user base in Asia,” said Kunal Narang, co-Founder of MakanLuar, in an official statement.

Chope will be dumping ‘significant resources’ into MakanLuar to accelerate the Indonesian company’s growth. Chope will also integrate its features — like queue and phone management via iPad into the MakanLuar platform.

Also, the Chope Android and iOS app will become be featured in the MakanLuar experience.

Narang and his fellow co-Founder Hiro Mohinani will remain in charge of MakanLuar (which means ‘eating out’ in Bahasa Indonesian) as it tries to leverage Chope’s resources to grab a larger market share.

For now, MakanLuar will keep its name, but the release said, “the eventual aim of both parties is to create a seamless experience across all eight cities”.

Also Read: Mobile apps “already old news”: Chope’s CEO on back of new funding

As for Chope, besides access to an expanded market, Asia’s largest restaurant booking service is getting is a reservation-app with a backend that equips restaurants with a real-time inventory. This allows restaurant managers to quickly integrate the information and avoid double-booking with telephone customers. The service also includes a loyalty-point system.

“MakanLuar already had impressive traction and we saw obvious opportunities to further increase their aggression with our technology, marketing, and support,” said Chope CEO Arrif Ziaudeen in an official statement.

In June, Chope raised a S$11 million (US$8.1 million) funding round led by NSI Ventures, the VC arm of the private equity group Northstar (which has an Indonesian focus). F&H Fund Management also participated in the round.

Chope (named after the Singaporean slang term for ‘reserve’) was founded in June 2011 and, according to Crunchbase, has raised US$11.4 million from three rounds.

MakanLuar was launched in November 2013 and fulfilled almost 100,000 reservations in 2015.

 

 

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