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The pain-point for Tauro Wealth is a society that is not overly trusting, or enthusiastic about, investing in the stock market

Tauro Wealth, a technology-driven platform built to offer portfolio strategies for the Indian investor, announced today it received an undisclosed seed fund from Tracxn Labs and a few angel investors.

The startup is still in the development stage and wants to use the seed money to improve its web platform and hire developers.

Additionally, the company said it wants to raise a pre-Series A round to get itself out the the ‘preview’ stage of ideation and roll out the live product.

Tauro is targeting the ‘retail investor’ — or a regular person who purchases securities for his or her own personal investing. They want to grab a market of Indians who view stock investing as something of a gamble, or a new investor who needs help with the basics.

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Less than 2 per cent of the Indian population invest about US$200 billion in retail stocks in India. To put that in perspective, MarketWatch reported last July that the amount of money mom-and-pop American investors have pulled out of the stock market since 2007 is more than triple the entire Indian retail investment scene (US$661 billion).

“Having faced the challenges of investing in stock markets myself and having watched friends and family members repeat the most basic investing mistakes, the idea of using technology to simplify investing is a winning proposition for everyone,” said Tauro Wealth Co-founder Anand Vivek Srivastava in an official statement.

Tauro Wealth believes simplicity is the key to encouraging active participation in the stock market. Financial jargon is oftentimes overwhelming and makes certain concepts sound more complicated than the reality.

It hopes it can use technology to bridge this gap while still providing a service that is powerful enough to challenge tools used by financial institutionals.

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“The lack of such a resource is why many people consider investing in stock markets similar to gambling in a casino. And I feel quite strongly that technology can bridge this wide gap between investors and the stock market,” said Tauro Wealth’s other Co-founder Harsh Vardhan Singh.

Tracxn Labs is a startup incubator founded by Flipkart Co-founder Sashin Bansal and Binny Bansal. Last week it unveiled a new platform called TracxnSecondary to help angel investors exit if they need liquidity.

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