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The app is initially available in English for iOS devices with Japanese and Android versions coming soon

Amazing Story team

Japan-based developer Amazing Story today launched life and event organising app Everest App.

The app helps users schedule and prepare personal events with event management features such as RSVP and checklist. Post-event, it can also serve as an event diary, where participants can share photos and comments with each other.

It also includes event analytics, as well as a rating and feedback system. The app is initially available in English for iOS devices, with Japanese and Android versions to follow.

“Before, during, and after events, there are many pain points which we aim to solve. Such as difficulty to find a date and venue that satisfy everyone, double-booking or missed events. People also want to keep memories,” said Jeffrey Moon, CEO and Founder of Amazing Story.

In developing the idea for this app, Moon was inspired by his own experience as a former strategy consultant and MBA student.

“[For] people who have multiple commitments in their life, how they organise their time is very important … I have used so many apps to do this; three different calendars for three different purposes. There’s a need for simplification [as] it takes much time and cost to decide on a date or event,” he explains.

Tokyo-based Amazing Story is run by a multicultural team of six. The company is currently funded by a Singapore-based angel investor.

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Everest App sees itself as a competitor to event and ticket creation app Peatix.

“Peatix is providing event-hosting and ticketing; they are good at making sales. We are focussing more on personal events,” Moon explained.

In terms of marketing strategy, Everest App believes in the effectiveness of influencer marketing as compared to paid marketing.

“We have a very good [environment] around us. We have influencers such as the dean of an MBA school, or a publisher of Japanese magazine, or government-related people who already have a community where they have an influence in,” Moon said.

The company will also focus its initial marketing effort to university students in Japan, followed by Hong Kong in March 2016.

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