#Asia Anonymous social network for women Kelin wins at Echelon Central Asia 2015


Kelin will receive an all-expense paid trip to Singapore and tickets to Echelon Asia 2016. CRM Messenger bags second place

Echelon Central Asia winner

Kazakhstan-based Kelin, an anonymous social network for women, won the hearts of the judges at the pitching competition at Echelon Central Asia 2015.

CRM Messenger that allows e-commerce startups to integrate different communication channels such as LINE and WhatsApp into one single platform bagged the second prize.

Out of 24 applications, 10 startups were selected to pitch in front of a panel of seven judges. The judges were:

  • Jeffery Paine, General Partner at Golden Gate Ventures and a Director of The Founder Institute
  • Adrian Vanzyl, CEO, Ardent Capital
  • Antonny Liem, CEO, Merah Putih Incubator
  • John Tan, Founder of Controlled Commodity and Saturday Kids, and Angel Investor
  • Kuanhua Hsu, General Partner, KK Fund
  • Frank Lee, Investment Manager, TNF Ventures
  • Arnaud Bonzom, Director of Special Projects, 500 Startups

Kelin will receive an all-expense paid trip to Singapore [sponsored by Kazakhstan-based accelerator Idealab] and tickets to Echelon Asia 2016. CRM Messenger will also receive free tickets to the conference.

Why Kelin charmed the judges

Women can use the anonymous social network to posts recipes, look up definitions on all things Venus-related, trade secrets, and more. It has a test where it gauges how ready they are for motherhood or wife-hood. It generates revenue through sponsored topics and native ads (for example: beauty products and services companies) and coupons for women-related products.

Since its launch three months ago, it has accumulated 139,000 users with 27,000 of them using it monthly.

Also Read: Echelon Central Asia: How to woo a Southeast Asian investor (Part 1)

The other eight startups — also from Kazakhstan — were:

1. Ishu tebya

A missed-connections style friend-finding mobile app. Users place a pin on their location, add a photo and write a description about themselves, then find matches within the area. It generates revenue through customised pin stickers.

2. Luxury Trade

A used car online portal that connects users with official dealers and helps them to evaluate the best trade-in prices for their cars.

3. Darmeks

A pharmaceutical and medical advice portal. It generates revenue through referrals and selling of data.

4. Crozdesk

A cloud-based SaaS solutions provider. It helps to evaluate and select optimum SaaS tools for small to medium-sized businesses.

5. Train Khana

A mobile app that provides food-delivery service for trains.

Also Read: Echelon Central Asia: Adrian Vanzyl’s 7 e-commerce trends to watch

6. Robozoid

An IoT device that integrates with other smart devices and social networks. Using face recognition software, it is able to identify users, allowing them to log in to their social networks automatically.

7. Greedy

An SaaS solutions provider that utilises Big Data to deliver optimised solutions to small and medium groceries and markets to better server their customer base.

8. React Delivery

A cloud-based service for delivery and logistics management.

Disclaimer: Ardent Capital is an investor in Optimatic Pte Ltd, the parent company of e27.

The post Anonymous social network for women Kelin wins at Echelon Central Asia 2015 appeared first on e27.

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