It will use newly raised funds to increase R&D investment, accelerate product innovation and scale business operations globally
Leading mobile app data and insights intelligence platform App Annie has announced that it has raised US$83 million in a Series E round led by new investor Greenspring Associates, with participation from existing investors e.Ventures, Greycroft Partners, Institutional Venture Partners (IVP) and Sequoia Capital. This brings its total funding to US$157 million.
The US-based startup will accelerate its R&D investment, build up its suite of products and scale its global business operations.
Launched in 2010, App Annie is used by more than 1 million apps to track their performance, and now has over 500,000 registered members — including 94 of the top 100 publishers, according to a press release. Recently, it added Apple TV for its Store Stats products.
It also added the option to track of monthly active users (MAU) to its Usage Intelligence product, allowing app stores to track user behaviors across 200,000 apps.
Also Read: App Annie’s Marketing Director talks top app trends in APAC
Asia is a key market
According to the press release, App Annie grew nearly double in size in the Asia Pacific region from 2014 to 2015 across six offices in Singapore, India, China, Hong Kong, Korea and Japan. App Annie’s Asia headquarters was also recently established in Singapore.
It plans to accelerate growth within the region to serve the domestic markets.
Currently, more than a third of the App Annie’s businesses come from the Asia Pacific Region.
Among its more prominent clients across the Asia Pacific region are Tencent, Baidu, Samsung Electronics and LINE Corporation.
“As Asia Pacific represents app superpowers and some of the fastest growing app markets include as Indonesia, Vietnam and India, the region has been an integral part of App Annie’s business to accommodate the ongoing surge in demand for the go-to resource for data and insights on the global app economy,” said the press release.
e27 has reached out to App Annie for more comments.
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