The app has features such as digital vaccination chart and reminders, milestone info, health records management and access to the nearest doctors based on geo location
BabyBerry, a mobile app that can help you out with all the right advice and information on kids aged 0-3 years, has secured US$1 million in angel funding from a group of investors, led by prominent industrialist Nitin Bagamane.
BabyBerry, owned and operated by Bangalore-based Cerebrahm Innovations, will use the investment for product development and marketing initiatives.
The startup was founded in August 2012 by Balasubramanian (CEO), Subhashini S (Director) and Dev Vig (CMO) — all come with many years of experience in leading MNCs.
BabyBerry is a child health and wellness platform, designed to help new-age parents in providing the best possible environment for their child’s holistic growth and development.
Unlike other parenting apps, BabyBerry focuses on the holistic development of the child by providing tools and resources that a parent would need, claims the company.
The app comes with features like digital vaccination chart and reminders, WHO growth chart, milestone information, health records management and access to the nearest doctors based on geo location. The milestone information covers all aspects of child development –- physical, cognitive, social, emotional and language.
The platform also provides curated and personalised content from experts like paediatricians, nutritionists and psychologists.
As part of its aggressive expansion plan, BabyBerry will soon start catering to expecting mothers and couples planning to go the family way.
According to Co-founder Vig, the company has also added an e-commerce element to its platform, which is already live in Bangalore. “We do a constant analytics of orders received, and maintain inventory accordingly. For the same, we run a warehouse in the city. We will launch the e-commerce service across the country soon,” he told e27.
“We see a lot of potential in this domain. Parenting is a phase that deserves intense focus and attention. We are confident that BabyBerry platform will add great value to its target audience,” said Bagamane.
The parent company also runs another product called CereBrate that provides customer insights to hospitals through analytics, by integrating with their business information systems.
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