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The Singaporean company wants to be the go-to white lapel application for a hotel’s concierge service

ButlerTech Group, a Singapore-based startup building services for the hospitality and tourism sector, announced today a strategic partnership with European hotel software company Guestline.

As per the agreement, ButlerTech will be integrating its services into Guestline’s Rezlynx Property Management System (PMS).

The system operates in the cloud, and ButlerTech clients will be able to message hotels ahead of arrival, view and pay invoices, and make reservations for repeat visits from any location.

“By integrating our app with Guestline’s Rezlynx PMS, hotels will benefit enormously from improved communications, more efficient service and greater guest satisfaction. Data capture and profile building — including social profiles and real-time knowledge as to guest interests, preferences and spend — will also help hotels to introduce a more personalised service, as well as identify VIP guests and social influencers,” ButlerTech CEO Mike Mazza said in an official statement.

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This is interesting because ButlerTech has a white-label software product called ButlerPad, which generated a bit of noise in 2015.

The service will be launched in 10 major global hotel brands during Q1 2016, and the partnership hopes to leverage Guestline’s PMS rolodex of 1,500 hotels.

Previously, ButlerPad had included basic guest services, such as room service, and a city guide for the given hotel’s locale. It is automatically available through a hotel’s Wi-Fi, and before arrival or following departure, customers can use the app via an HTML5 link.

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Besides Singapore, ButlerTech has offices in Thailand, Hong Kong, the UK and Australia.

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