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Joe Constanty is the co-founder of THE UT.LAB, a technology driven footwear brand designed in Shanghai and sold globally, initially through Kickstarter. UT.LAB’s first Kickstarter campaign back in 2013 was the most successful footwear campaign ever and launched an entire new category for footwear brands on the Kickstarter platform.

We also discuss why crowdfunding in China is radically different than in the West. We wrap with Joe sharing his new project called Purple Spread and what the local startup ecosystem can look forward to from Next Step.

from The China Startup Pulse http://ift.tt/1SNlWIA