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In this episode, we sit down with China’s word-of-mouth marketing expert Sina Farnaeh to discuss how brands can grow organically by studying and engaging customers systematically.

In 2010 Sina co-founded Advocacy, a marketing agency that helps identify and activate brand advocates for consumer goods companies. He is currently working on his new venture PullPath, a software platform to bring what he’s built at Advocacy to a grassroots level.

We also discuss the advantage of word-of-mouth over traditional marketing methods, differences between doing marketing in Silicon Valley and China, and the role human behavioral understanding can play in technology advancement.

from The China Startup Pulse http://ift.tt/1U12xnM