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The firm helps deliver training and user support inside a live application in real time, accelerating users’ productivity

Anakage, an in-app product learning and user support solutions startup in India, has raised an undisclosed sum in funding from CIO Angel Network (CAN), a network of over 50 investors.

“With 60,000 training hours and 100,000 user base with us, we will now aggressively expand user base and sales in next 12 months by improving the product features and adding content to solve customers’ training and user support problems,” said Prosenjit Ghosh, Co-founder of Anakage.

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Founded by Rajeev Kumar and Ghosh, Anakage is a way to deliver training and user support inside a live application in real time, accelerating the users’ productivity while reducing training and support costs. Its technology creates content that replaces the video and physical formats of training and user support.

Anakage provides in-app learning and self-help content on enterprise applications such as SAP, Dynamics, Epicor, Windows and Microsoft Office Suite.

According to the firm, while the product self-training market is flooded with video offerings, there is no technology assistance inside the product post-training.

“Anakage has lot of potential to make a difference in B2B and B2C product learning and self-service space,” said Ganesh Iyer, lead investor at Anakage.

Anakage’s addressable market size is huge. The pie includes US$20 billion in IT education & training services, US$3 billion of global annual ERP training spend, and a multibillion-dollar IT service desk space, besides a massive US$51-billion e-learning market.

Image Credit: Matej Kastelic/Shutterstock

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