#Asia Consolidation is the new normal for Japanese mobile gaming


Japan is a global leader in gaming, but Serkan Toto says indicators point to a precarious future for small to medium-sized game developers

Analyse Asia is a weekly podcast hosted by Bernard Leong and features guests from across Asia’s vibrant tech community. e27 will republish the series covering a range of companies, topics and news analysis. To follow Bernard, and Analyse Asia, check him out on Twitter and Facebook.

Here are the interesting show notes and links to the discussion (with time-stamps included):

Serkan Toto (@serkantoto, LinkedIn, Website), CEO & founder of Kantan Games JP

    • What are some interesting happenings in Japan’s mobile gaming industry? [0:49]
    • The major trend in Japan’s Mobile Game Industry: Consolidation [1:20]
      • How does Japan’s mobile gaming industry compare to the rest of the world? [1:27]
      • Japan as a mature and sophisticated mobile gaming industry: Average Rate Per Paying User in Gaming – $55-$60 per user [2:40]
      • Serkan’s analysis in Casual Connect 2015: ~500-700 mobile game providers, 40 listed companies in the mobile gaming space, ~20 game platforms, 3 major companies (DeNA, Gree & LINE)
      • Who are the major players in Japan’s mobile gaming marketing? [3:33]
      • What are the recent events in 2015/2016 that led to the conjecture that the industry is trending towards consolidation? [4:46]
      • What are the indicators we should be watching that will show that consolidation is happening in the Japanese mobile game industry? [7:33]
      • What is happening to Gree and DeNA in the featured phone game market? [8:26]
      • What is happening to Gree after the Nintendo-DeNA deal? [9:40]
      • With mobile gaming companies going public, for example, MyNet, how will the trend of consolidation impact the market?  [11:23]

Also Read: Velocity Accelerator teams up with SPRING, ACE and JETRO to bring Japanese startups to Singapore

    • How has the Nintendo-DeNA deal worked out? [12:05]
      • Since our last conversation, has the Nintendo-DeNA deal been successful?
      • Preregistration of Miitomo by Nintendo.
      • Has Nintendo published any mobile games? If so, what are the reviews so far?
      • Niantic Labs (invested by Google, Nintendo and Pokemon Company) has a presence in Japan and is said to have an interesting interplay between AR/VR with gaming, what will be their impact in the Japanese market? Niantic labs are known for the game Ingress for Google Play. [13:53]
      • Is AR/VR gaming going to supercede Japan mobile gaming in 2016? [15:40]
    • Cracking into the Japanese Market
      • Given that Japan is the largest mobile gaming market in the world, what are the strategies for foreign gaming companies to enter Japan? [18:00]
      • How are these foreign gaming companies performing so far? [20:56]
    • What is the impact of negative interest rates in the Japanese economy and how it impacts the gaming industry? [23:59]

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