The Asia for Good website aims to help social enterprises gain greater visibility
The DBS Foundation has launched a website to help social enterprises (SEs) gain greater visibility.
The Asia for Good lifestyle portal will allow the approximately 200 social enterprises across the continent currently listed on it to showcase their causes and offerings to potential customers.
These social enterprises come from various industries. Those in technology include RYDE, a carpooling app, and AbleThrive, a one-stop platform that curates content, products, and services relating to living well with disabilities.
“Asia for Good is an exciting initiative and we believe it will be a game-changer for SEs in the region. Many SEs that we have worked with say that visibility is one of their major challenges, so Asia for Good addresses that need by telling the SEs’ stories to potential customers,” said Patsian Low, Head of the DBS Foundation.
According to the 2015 Nielsen Global Sustainability Report, over the last two years, consumers are increasingly aware of and willing to pay for socially sustainable goods and services in a movement referred to as conscious consumption.
In 2015, 66 per cent of consumers said that they were willing to support socially-conscious businesses, compared to 50 per cent in 2013. This trend was most apparent amongst millenials (those aged 21 to 34), who were seen as the most responsive to sustainability actions.
“We know that more people want to buy from companies that are making a positive impact. Asia for Good makes it easier for people to locate and engage social enterprises in their communities, as well as to embrace sustainable living,” said Low.
The website will not only have features of SEs and a comprehensive directory listing but will also be updated with the latest SE-related events.
Image credit: Shutterstock
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