The restructure follows two recent e-commerce acquisitions
Singapore Post Limited (SingPost) has undertaken an organisation restructuring following recent moves to strengthen its e-commerce logistics capabilities, the national postal service announced yesterday.
Marcelo Wesseler, CEO of SingPost eCommerce, will spearhead the development and growth of the Group’s e-commerce business and operations. He will relocate to the US as part of the restructuring, which takes effect on December 1, 2015.
The three other pillars in SingPost’s restructuring are postal services, logistics and operations, and corporate services.
Also Read: Alibaba to buy 10.35% stake in SingPost with US$249 million investment
Despite the growth of SingPost’s e-commerce portfolio, the company was keen to emphasise the centrality of mail delivery to its business.
“Our mail business has been, and will continue to be, the backbone of our growing e-commerce deliveries. As a national service provider with public postal service obligations, SingPost will continue to focus on the quality of service in Singapore as well as the sustainability of the mail business,” said SingPost Chairman Lim Ho Kee.
One cornerstone of the postal services pillar is Deputy CEO (International Mail) Goh Hui Ling, who will also continue to act as the key relationship manager, overseeing business relations, with Chinese e-commerce conglomerate Alibaba.
Also in October, as part of its ever-burgeoning e-commerce interests, SingPost trialed mail delivery by drone and announced plans to build Singapore’s first retail mall that offers online and offline (or O2) commerce options.
Also Read: E-commerce trends in Singapore
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