The adtech startup will use the funding to build international teams, grow the tech development team, and expand into new territories
The company plans to use the funding to build teams in its international offices, grow the technology development team, as well as expand into new geographical territories.
“We were impressed [by] Eyeota’s experienced team and unparalleled technologies, and we believe the company shows great promise and is set to become one of [the] top tier players in the global data and digital advertising industries,” said Nobutake Suzuki, Partner of Global Brain Corporation.
In an email to e27, Suzuki stated that the investment is the first where Global Brain is taking a leading role outside of Japan. The VC firm had also supported Eyeota’s entry to the Japanese market, and will also take a board seat.
Project A Ventures was the first VC to invest in Eyeota at the early stage. With its latest funding round, Eyeota has raised US$10 million to date.
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Eyeota is a local audience data company with a presence in Berlin, Düsseldorf, London, Melbourne, Singapore, Sydney and Tokyo.
The company empowers brands with high-quality audience data, enabling them to understand their target audiences, so they can deliver the right message to the right user at the right time. It currently generates data revenues for its partners including CACI, Experian, Ipsos, Immobilienscout24, Netsprint, Roy Morgan Research and Semasio.
It was founded by Kevin Tan, Kristina Prokop, and Trent Lloyd in 2010. By 2015, the company’s headcount had doubled since its founding.
Image Credit: Jason Ortego on Unsplash.com
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