#Asia FASTBOOKING VP for sales to speak in Echelon Malaysia 2017, talks about tech innovation and adaption in hospitality


Christine Tan of FASTBOOKING to talk about adaption to an increasingly tech innovative industry at Echelon Malaysia 2017. Read on to find out more.



Technology has changed the way people travel; from discovery to booking to communication, no part of the travel experience has been untouched by innovation. Because of technology, businesses in the hospitality industry found themselves with the capability of reaching a larger market, while also facing stiffer competition and a market that is inundated by choices.

Join Christine Tan , SVP for Strategic Sales & Account Management APAC of FASTBOOKING, as she discusses with the panel how technology has changed the way the hotel industry does business in Echelon Malaysia 2017. Get insights on strategies you can apply to your business to adapt in an increasingly competitive industry, and hear from FASTBOOKING how they were able to innovate in the rapid-changing world of travel tech.


Echelon Malaysia 2017 is a tech conference (April 12-13, Penang) and year-long digital platform attracting international speakers, founders, investors and professionals. Register for your Echelon Malaysia access pass now to get 10% off each pass you purchase.

New in 2017 is Echelon Malaysia’s digital platform. Get immediate access to exclusive insights, participate in discussions and engage with the speakers and fellow attendees directly on Echelon’s digital platform, the moment you register (accessible from the Ecosystem page). What’s more, the digital platform will be accessible all-year even after the conference, so kickstart your Echelon experience today and embark on a year-long journey of discovery.

Convinced? Save 10% of each Echelon Malaysia pass when you register  today.


About Christine

Christine Tan is the SVP for Strategic Sales & Account Management APAC of FASTBOOKING, an e-commerce and distributions solution to 2000 properties in Asia. She has overall responsibilities for developing and executing sales strategies in the Asia Pacific region and oversees the hiring and development of the sales organization across 12 markets in Asia.

Prior to her current position, Christine has over 25 years of experience in sales, marketing and account management, central reservation operations, revenue optimization, and distribution. She has held leadership roles at companies across the travel distribution value chain including Trust International, ANA Hotels International, Pegasus Solutions, Whale Media, as well as having her own consulting company.

Christine is passionate about the future of the travel industry and has lived and worked in Europe, USA , and Asia. She holds a MSc Degree from Strathclyde University, BA Degree from Schiller International University, and a Diploma in Hotel Management from Switzerland.


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The post FASTBOOKING VP for sales to speak in Echelon Malaysia 2017, talks about tech innovation and adaption in hospitality appeared first on e27.

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