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ZAPR helps brands to better understand the media consumption preferences of people and to engage with them across TV, mobile and digital platforms

Indian media tech startup ZAPR has raised an undisclosed amount in funding, led by e-commerce giant Flipkart, with participation from music streaming firm Saavn and Indian mobile phone manufacturer Micromax.

Mu Sigma Co-founders Dhiraj Rajaram and Ambiga Dhiraj, along with existing investors Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni, also participated.

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The Bangalore-based firm plans to use the funds to expand its product portfolio for the media and advertising industry, as well as to scale up the technology team.

Founded in 2012 by IIM Ahmedabad batchmates Deepak Baid, Sajo Mathews and Sandipan Mondal, ZAPR is a media consumption repository and audience targetting platform.

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Its proprietary technology profiles the offline media consumption behaviour of millions of people, helping content owners and brands to identify their offline audiences and re-engage with them on digital and mobile. ZAPR’s ability to connect the TV screen with the mobile screen ensures that the same user can now be engaged across several mediums.

“With mobile and Internet bringing in a paradigm shift in the way media is consumed, Zapr is surely looking at a very exciting growth roadmap,” said Nishant Verman, Senior Director (Corporate Development) at Flipkart.

The post Flipkart, Micromax, Saavn invest in Indian media tech startup ZAPR appeared first on e27.

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