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Connecto provides users with services like notification engine, A/B testing, custom integrations and automatic user profiles creator

Connecto Co-founder Saurabh Mathur

GirnarSoft, parent of Indian auto portals CarDekho.com, Gaadi.com and Zigwheels.com, has acquired SaaS startup Connecto in a cash and stock deal.

The size of the deal was not disclosed.

With this acquisition, GirnarSoft will leverage Connecto’s tools to improve user experience across all the websites and apps of the company.

Amit Jain, Co-founder and CEO, GirnarSoft, said, “Being a tech-intensive company, we are always on the look-out for more hi-tech startups to augment our tech expertise. Connecto will help us create user profiles by tracking user behaviour in real time. These user segments can then be interacted with in a personalised manner via web notifications, specific emails, in-app notifications and chrome notifications.”

Founded in November 2013 by Jagmal Singh and Saurabh Mathur, Connecto has built device-agnostic tools to help product managers and marketers communicate more efficiently with their customers. It provides users with services like notification engine, A/B testing, custom integrations and automatic user profiles creator.

Also Read: CarDekho buys Help On Wheels to get you road-side assistance

“Connecto was established with an aim to unravel the complexities of human engagement on digital platforms. Joining GirnarSoft will allow us to integrate our existing framework into its robust technological infrastructure and enhance user experience,” said Mathur.

GirnarSoft is a leading consumer Internet companies. In addition to CarDekho, Gaadi and Zigwheels, it also runs other successful digital properties such as BikeDekho.com and PriceDekho.com. The company is also specialised portals like TyreDekho.com and TrucksDekho.com.

Over the past few months, CarDekho.com launched several tools to ease car buying. These include Feel The Car (a tool that gives 360-degree interior/exterior view with sounds of the car and explanation of features with videos), and CarDekho Nxt Gen (a virtual-reality based application to give users a real experience of a car showroom).

GirnarSoft went international in 2015 with an auto portal CarBay.com in multiple countries in Asia. Its shareholders include Google Capital, Sequoia Capital, Hillhouse Capital, Tybourne, HDFC Bank, Times Internet and Ratan Tata.

Also Read: Google Capital invests in CarDekho’s parent Girnar Software

This is GirnarSoft’s seventh deal in the last two years. In the past, it has made a strategic investment in Advanced Structures India, and acquired Help on Wheels, Drishya360, Zigwheels.com, Gaadi.com and BuyingIQ.

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