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Together with ‘gemstones’ and ‘pinch cake’, the startup is indeed an inseparable part of Indonesians’ life

Google’s Year in Search 2015 report has arrived.

While Singapore’s top trending Google searches got e27 wondering what this thing actually is, Indonesia’s top trending Google searches proved that a certain tech startup had managed to get Indonesians’ attention and trigger their curiosity.

Of the three top trending searches, the second position is held by motorbike taxi-hailing app Go-Jek, while the third position is held by ‘kue cubit’ (a kind of sweet dessert), and ‘batu akik’ (rings adorned by gemstones typically worn by middle-aged gentlemen, as popularised by former President Susilo Bambang Yudhoyono).

According to Putri Silalahi, Head of Communications Google Indonesia, this year’s top trend searches in Indonesia are strongly related to daily activities. However, daily activities between each age group varies, leading to diverse sub-searches for each topic.

“For example, I am searching for ‘kue cubit’ to find out which outlet has the tastiest cake, while my mother would look for its recipe,” she explained as quoted by Kompas Tekno.

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Trending searches are also affected by events happening at the moment. In April, one day before the National Examination day for junior and high school students, search for ‘prayer for success in National Examination’ peaked between afternoon to midnight.

Google also released a special category for Indonesia, which is the top trending searches as conducted via smartphone. The special category has been created based on significant increase of smartphone users in the country.

“Those searches are ‘how-to’ articles, beauty and fashion news, and memes,” revealed Silalahi.

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