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The ride-hailing app company claims that half of its key leadership team is now comprised of female leaders

Ride-hailing app company Grab today announced that it has appointed Linda Hoglund as its new CFO. Based in Singapore, Hoglund will be in charge of strengthening the company’s various finance functions as it scales and launches new services across Southeast Asia.

“With nearly 20 years of finance experience in technology and digital sectors, she will work closely with the Grab management team to align Grab’s business and finance strategies for continued market leadership in Southeast Asia,” said Grab CEO and Co-Founder Anthony Tan in an official statement.

Prior to the new role, Hoglund held the CFO position in companies such as online payments and e-commerce service provider Klarna, online video streaming provider HOOQ, and game publisher Electronic Arts.

Also Read: Sounds delicious: Grab launches food delivery service in Jakarta

She started her career at Goldman Sachs, London. She has deep sector expertise in the Internet and mobile industries, and has led international finance teams to improve monetisation and profitability, implement operational projects, strengthen internal controls and oversee M&A activities.

According to a press statement, the addition of Hoglund means half of Grab’s key leadership team now comprises of females.

The other women holding key positions in Grab are Co-Founder Tan Hooi Ling; VP of Marketing Cheryl Goh; VP of Public Affairs Nina Teng; VP of People Ops Ong Chin Yin; and Regional Head of GrabBike Adelene Foo.

In Indonesia, Grab Country Head of Marketing position is held by Kiki Rizky.

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Image Credit: Grab

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