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The ride-hailing app announced country-specific rebranding, introduce new logo

You know how people like to collect Starbucks tumblers or Hard Rock Cafe t-shirts from the cities they have visited?
Now you can do a similar thing with Uber, as today the company announced a new country-specific rebrand of its logo and visualisation.

Uber CEO and Co-Founder Travis Kalanick described the rebranding process as something that the company has been pursuing over the past two years, an effort to replace the black-and-white logo it has been using since 2012.

“The unique aspect of Uber is that we exist in the physical world … We are not just technology but technology that moves cities and their citizens,” he said in a written statement.

The new logo includes a small square in the middle of an abstract shape that denotes the product. The shape will be surrounded by a pattern inspired by the local culture of the 68 countries Uber operates in, as an attempt to localise the identity of the service.

The logo that users will be seeing (left) and the logo that drivers will be using on their apps

Also Read: Crouching Uber, Dancing Lion: Get an on-demand Lion Dance this CNY

As of February 3, Uber has announced the new logo for its service in China and India. According to Uber spokesperson Karun Arya in an email to e27, the rest of Asia will see the change applied gradually over the upcoming months (but the global rebrand should come into effect immediately regardless of location).

The background pattern for Uber’s service in China

The background pattern for Uber service in India

Now there is something new to be curious about whenever you visit a new country.

The post Here’s how Uber rebrand is going to look in your country appeared first on e27.

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