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This happened simultaneously with round of layoffs in the social media analytics company’s Vancouver headquarters as 20 employees also lost their jobs yesterday

Image Credit: 3Communications

Social media analytics company Hootsuite has apparently laid off 40 per cent of its staff in APAC, Branding in Asia reported earlier today.

An unnamed source told e27 that it was the Sales & Marketing team in the Singapore office that was hit the hardest and a Marketing Interactive release confirmed that the entire marketing team of four was scrapped. The same source also alleged that a total of eight has possibly been let go.

The release also said that the Singapore team received an internal memo yesterday with “instructions to clear the premises immediately.”

The company’s Asia-Pacific HR woes have happened simultaneously with a round of lay-offs in their Vancouver headquarters with 20 people losing their jobs.

It was just over half a year ago when Hootsuite announced the opening of a Singapore office to boost their APAC team, which was housed at co-working space the Working Capitol. To put into perspective exactly how hard the Singapore office was hit, the outpost has less than 20 staff in client servicing and sales roles.

HR shifts for the company seem to be the norm. Former Salesforce exec Ken Mandel was brought on board in late 2013 to lead the charge for Hootsuite APAC but left in late November 2014. Simon Trilsbach joined in February 2015 as VP of Asia-Pacific, and two months prior — Hootsuite also brought a new global CMO and SVP of Global Sales.

We’ve reached out to Hootsuite for comment and will update this as they come in. 

The post Hootsuite cuts 40% of their APAC staff from the Singapore office appeared first on e27.

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