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Orobind is an at-home fitness startup that assigns experts based on the user’s location, preferred workout time, and preferred workout days

Housejoy Co-founders Arjun Kumar and Sunil Goel and CEO Saran Chatterjee with Orobind Co-founders Satya Vyas and Shubhanshu Shrivastava

Amazon India-backed on-demand home services startup Housejoy has acquired Orobind, a mobile marketplace for fitness services — less than three weeks after it snapped up MyWash.in, an on-demand dry cleaning and laundry services startup.

The transactions details remain undisclosed.

This move will help Housejoy strengthen its fitness offering, according to an official statement.

As a part of the deal, HouseJoy has acquired the trainers of Orobind, the customers base, and the technology. The entire Orobind team will also be moving to Housejoy.

Saran Chatterjee, CEO at Housejoy said: “The acquisition is part of our strategy to become leaders in this categories with high repeat order rates. With this acquisition we are looking to create a differentiated lifestyle experience for our customers across beauty, fitness and wellness categories.”

“We feel that by leveraging Orobind’s customers set, underlying technology and the domain expertise, Housejoy can expedite the process of becoming the leader in the Wellness category,” added Chatterjee.

Also Read: Experience Housejoy with this on-demand services startup

Founded in 2014 by Satya Vyas and Shubhanshu Srivastava, Orobind is a mobile marketplace of fitness coaches that assigns experts based on the user’s location, preferred workout time, and preferred workout days. Prior to subscribing, it allows users to get access to detailed profiles of the expert, and claims to offer police verified curated experts who have undergone stringent background checks.

Orobind claims to have more than 1,000 customers in Bangalore alone and around 135 active personal trainers on its platform.

The company had raised angel funding from Ramakant Sharma, Harpreet Singh Grover, Lalit Mangal and Zishaan Hayath.

“Fitness and wellness is a highly lucrative category for most of the home services players primarily because of high repeat rates and high customer lifetime value but to leverage it one must have a highly differentiated product experience and a tech enabled engagement platform. The transaction is a win-win for both the parties,” said Vyas.

“For Orobind it gives us an opportunity to be a part of a larger ‘at- home’ services play and build a very large wellness category. For HouseJoy it gives them the depth it requires to be the largest player in the overall wellness category,” Vyas mentioned.

Launched in January 2015, Housejoy is an online aggregator of services such as plumbing, electrical, home cleaning, pest control, laundry, appliance repairs, electronic gadget repairs, fitness and beauty services for women. It also handles laundry and dry cleaning, with pickup and delivery services.

Housejoy also offers specialised services in beauty and in-house bridal make-up and is expanding its service portfolio.

The startup is operational in 13 cities across India.

Recently, Housejoy raised US$22 million in Series B round of funding led by Amazon, with participation from new investors including Vertex Ventures, Qualcomm and ru-Net.

Previously, it had raised US$4 million in Series A funding from Matrix Partners.

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