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The investors include Brand Capital, Siddhivinayak Skyscrapers, IIT Roorkee alumnus Dinesh Challa, and an undisclosed corporate giant

Raj Iyer, Director and CMD of icustommadeit

icustommadeit — an online marketplace to connect individuals looking for unique bespoke creations with talented curated professional creators from all over the world — has secured US$4 million in pre-Series A round of funding.

The investors include Times Group’s Brand Capital, Siddhivinayak Skyscrapers, IIT Roorkee alumnus Dinesh Challa, and an undisclosed corporate giant.

icustommadeit aims to use a major portion of the funds received from ad-for-equity media investor Brand Capital to advertise its brand and offerings through various media publications of BCCL, parent of Times Group, according to an official statement.

With this partnership, icustommadeit.com seeks to expand presence in 18 target cities and also start its global operations.

Raj Iyer, Director and CMD of icustommadeit, said: “We are very confident and looking forward to create a high impact in the market by utilising Times Group’s expansive outreach and matchless media mix. We are also in progressive talks with a few Venture capitalists for initiating a next round of funding within the next few months.”

Also Read: This Indian startup enables you to customise almost ‘everything’

Incepted in May 2013, icustommadeit.com basically provides a forum to bridge the gap between manufactures/creators and shopaholics who love everything custom made. The platform enables artists to showcase and create one-of items and for buyers to access something totally original and bespoke, made especially for them.

Currently, the company offers an array of over 25,000 products spread across 33 categories.

How does icustommadeit works?

Consumers come with their own ideas wherein they say ‘I want to customise an engagement ring for my girlfriend with our names embossed on it’ or ‘I accidentally broke a family vase and I am looking for someone who could make me an exact replica. The attached photo should be able to help’.

This is where icustommade steps in to introduce the buyers to its custom creators. From the most minute details to the end of the product, it lets buyers and creators collaborate to meet the needs and give the customer exactly what he/she is looking for.

The products once finished will be delivered at the customer’s doorsteps by the startup’s logistics partners.

icustommadeit charges creators a nominal subscription fee via a freemium plan. It also takes a cut from the transaction done via the platform.

The startup recently launched a bespoke tea collection ‘Garnet Glow’. In the coming months, an exclusive brand of handcrafted watches ‘Aion’ is will be launched.

The firm has previously raised US$250,000 each in its second and third round of angel funding in June and August 2015, respectively.

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