As per a LinkedIn survey, Apple is the top talent attractor on a global level
Till a few months ago, Google was the dream workplace for most professionals in the world (I myself have dreamed of working with the search engine giant and have heard a lot about the huge perks and benefits offered to employees by the firm).
Things have changed now. A LinkedIn survey shows that Google is no more numero uno — not just in India, but globally as well.
While Apple Inc has pushed Google to the fourth spot to become the best workplace globally, it is the home-grown e-commerce giant Flipkart that pipped Google to enjoy the top spot in 2016 in India.
Google is behind Amazon and Capgemini as the top talent attractor in the country.
According to the survey, Flipkart was one of the first companies to offer six months of maternity leave and sabbatical options.
“Flipkart was the original startup poster boy and that aura continues to draw ambitious professionals. A unicorn status and much media hype hasn’t changed things much. It is a place where risk taking is encouraged – witness the recent move by Myntra to go app-only and roll it back when the results weren’t as expected,” LinkedIn said in a statement.
“Personal benefits and perks go side by side with a competitive environment. Flipkart was one of the first companies to offer six months of maternity leave and sabbatical options. Flipkart is, at heart, a tech company, and its most exciting projects are still in that domain. Flipkart Lite, its mobile site that highlights the company’s efforts to reach customers in poor network zones, and a hackathon for mobile developer hires were some of its recent projects that caught employees’ fancy,” it added.
Other prominent startups figured on the list of India’s top talent attractors are Housing, Ola, Snapdeal, OYO Rooms, MakeMyTrip and Zomato.
The online survey was conducted by LinkedIn in partnership with Censuswide Research between May 18 and May 23. As many as 6,266 people across Australia, Brazil, France, India, UK and the US participated in the survey.
The analysis was only run on companies with over 500 employees and included only actions taken in the 12 months ending in February. The survey used parameters such as job applications, engagement and how long new employees stay with a company to find out the best companies in terms of attracting and retaining talent.
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