The South Korean arm of Delivery Hero resides in Gangnam, Seoul, where there are hundreds of restaurants online every day
Located in the city’s most bustling commercial district Gangnam, Yogiyo, the Seoul-based subsidiary of German food delivery marketplace firm Delivery Hero, has about 350 employees spanning over customer service, tech development, marketing and others.
I visited its offices – all five storeys of it – to understand more about how the Rocket Internet-backed startup runs its operations.
Customer service is undoubtedly one of the most important departments of Yogiyo, and is likely to be one most people won’t even notice unless something goes wrong.
Even though Yogiyo doesn’t a delivery fleet, it still bears the brunt of most orders that go wrong or that are delivered latel.
At the moment, the mobile and web-friendly service only supports the Korean language.
I point to the pile of cardboard boxes next to the Marketing department, and asked Jihye Park, PR Manager, Yogiyo, what those contain.
She tells me that they are Yogiyo merchandise, like cups with its official branding plastered on, that the company intends to distribute to restaurants on its platform.
Meet the Marketing team, the brain and brawn behind Yogiyo’s pervasive advertisements on the subway and the funny commercials playing on Korean television screens.
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When they are tired — physically or mentally — employees can take a rest in a room aptly titled ‘Resort’, where they can get a free massage on one of these comfortable chairs.
Then, I am brought to the Tech Development department, located on the third floor, where hardworking programmers ensure that Yogiyo’s mobile and web services run as intended.
After all, that’s the first thing most customers — restaurateurs and consumers — will associate with Yogiyo, an app that helps them order food online.
It is obvious that Yogiyo’s continued success, having started in June 2012, will not have happened if all its various departments did not work together in a cohesive manner. Its parent company also bought out a smaller competitor, Baedaltong, and is housing about 20 of the latter’s employees in the same building.
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