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The firm has raised US$18.5 million from SAIF Partners, Norwest and Accel Partners through two rounds of funding

Indian online food ordering and delivery startup Swiggy has introduced a ‘number masking’ feature on its platform to ensure that the phone numbers of the end customers remain undisclosed to the delivery staff.

The startup uses cloud telephony services which enable customer number obfuscation, thereby ensuring their safety and confidentiality.

The calls are routed to a third-party server which triggers a conference call between the delivery executive (DE) and the customer. The customer can use the live tracking feature (available on the web as well as on the app) to track their order and can also avoid the need to call the DE.

Also Read: Foodtech India: Pouring discounts, preparing a recipe for doom

Number masking was first introduced by cab aggregators.

Swiggy has also tied up with Better Place to ensure the background verification of the delivery executives is completed before on-boarding. The agency verifies critical information such as temporary and permanent address, ID verification along with criminal and court records of the DEs.

Founded in August 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini, Swiggy is an online food ordering marketplace that enables users to order food from the best restaurants in their neighbourhood and deliver it at their doorsteps.

Also Read: Once VCs’ favourite dish, has Indian foodtech bitten off more than it can chew?

The firm has raised US$18.5 million from SAIF Partners, Norwest Venture Partners and Accel Partners through two rounds of funding.

Image Credit: Shutterstock

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